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Licensing Director - UFC (Las Vegas · NV)

UFC jobs
Sports Jobs in Las Vegas · NV
Retail/Licensing: Licensing Sales/Marketing
Become a Champion with us:
Just like the way our fighters prepare with their training partners to be the very best, here at the Ultimate Fighting Championship (UFC) we encourage that type of teamwork. A UFC employee, like a mixed martial artist, is well-rounded and willing to put in the time necessary to be world-class. With a team of champions in the office, the UFC has fought relentlessly to break into the sports world with undeniable success. Our growth both in and outside of the Octagon has revolutionized the fight business and made the UFC the world’s leading mixed martial arts promoter and largest pay-per-view event provider. We are universally recognized for our action-packed, can’t-miss events that have sold out some of the most prestigious arenas around the globe. Come join us as we progress at a rate never-before-seen in the professional sports world.

The UFC, owned and operated by Zuffa, LLC, has additional offices in London, Toronto, Sao Paulo, Moscow, and Shanghai.

The Ultimate Opportunity:
Our Las Vegas office has an on-site Cafe serving healthy, delicious breakfast and lunch and a state of the art Performance Center that employees have access to. And, all employees receive UFC FIGHT PASS, a digital subscription services with exclusive live events, thousands of fights on-demand, original content, The Ultimate Fighter television show and more!

Strategy for Winning:
This is a global role and reports to the VP of Global Consumer Products. The Director of Licensing will manage key licensees across the portfolio and will be responsible for all aspects of partner management, organizational integration, go-to market strategies, and financial management. This role will develop and manage revenue, strategy, and growth plans, and will work closely with internal business development, marketing, and brand teams.
  • Manages all aspects of licensing partnerships.
  • Strategizes with licensees to drive program growth and increased distribution.
  • Develops and updates strategic plans, both short and long term, to meet and/or exceed budget, plans to include budgets, forecasts, etc.
  • Develops and executes retail marketing and activation programs to drive sell in and sell through of licensed products. 
  • In partnership with licensees, develops strategies for licensee activations and integration through UFC and broader company divisions.
  • Develops and executes go-to-market strategies.
  • In conjunction with IMG Licensing, researches markets and categories and identifies white space business opportunities. Conducts due diligence and/or analysis of markets, categories, proposals, business plans and financial impact.
  • Collaborates with internal and broader company divisions to create and execute product collaborations, unique retail experiences and unexpected partnerships; Generates new and innovative ideas for product licensing extensions.
  • Negotiates and executes licensed deals with current and new licensees; manages and executes renewals and non-renewals.
  • Partners with internal stakeholders to support strategic growth initiatives, identify and resolve business issues, and maximize existing business while seeking new opportunities.
  • Develops incremental revenue opportunities for existing licensees.
  • Liaises and collaborates with licensees and internal brand marketing department.
  • Translates and leverages consumer insights, licensing category and market trends into meaningful and executable business strategies
  • Manages cross-functional relationships with internal and external partners to ensure strategies are communicated and implemented effectively; maximizes reach of consumer products initiatives.
  • Works in a creative capacity with licensees on innovative product development, marketing strategy and associated assets; continuously challenges licensees to be on the forefront of product innovation and design.
  • Conducts ongoing analysis of existing licensees including proposals, requests for renewals, amendments, annual business and marketing plans.
  • Other tasks, projects, and responsibilities as assigned
Skills & Experience:
  • Minimum five years’ experience in licensing, retail and consumer marketing and business development.
  • Proven track record of business development utilizing an intellectual property licensing and brand extension model across an array of platforms, media, and retail/e-commerce outlets.
  • Experience with creation and execution of licensing strategies.
  • Must have strong retail and industry relationships.
  • Proven track record of expanding into new markets and growing revenue within established markets.
  • Strong merchandising and product orientation; has worked extensively with the retail trade to develop comprehensive and innovative programs to extend multiple brands.
  • Experience in establishing and managing strategic partnerships with superior negotiation skills and a track record of building mutually beneficial partnerships.
  • Experience working with international markets.
  • Ability to work in a fast-paced, aggressive and entrepreneurial environment.
  • Relationship-builder with ability to influence and gain alignment with complex and varied constituencies.
  • Articulate thought-leader with exceptional written, listening, and verbal communication skills,
  • Creative problem solver and strategic thinker who is able to address issues quickly and decisively.
  • A participative, team-oriented executive who exemplifies the highest personal and professional standards.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

  1. How many years of experience do you have in licensing, retail, consumer marketing, and business development?