The Digital Marketing Manager (Paid Media) will lead the strategy, planning, execution, and optimization of all paid media efforts for the Foley Entertainment Group, with a primary focus on digital advertising. This role will manage multi-channel campaigns that drive ticket sales, grow brand visibility, support retail and community initiatives, and strengthen fan engagement across FEG, including the Vegas Golden Knights (NHL), Henderson Silver Knights (AHL), Vegas Knight Hawks (IFL), and additional Lee’s Family Forum events. The ideal candidate is a creative marketer, innovative thinker, and collaborative leader who excels at developing impactful campaigns that generate results and elevate the fan experience.

·         Oversee annual paid media campaigns and budgets across the organization’s sports and entertainment verticals

·         Identify audience segments and implement appropriate targeting strategies to maximize ROI

·         Stay ahead of emerging advertising opportunities and recommend new platforms or tactics to promote efficiency 

·         Paid Media Strategy & Planning: Develop and manage comprehensive and personalized advertising strategies that support ticketing, brand marketing, theme nights, retail, community initiatives, and major organizational moments (season launch, playoffs, events, etc.).

·         Digital Advertising Execution & Optimization: Manage day-to-day execution of digital ad campaigns across paid social, Google, programmatic display/CTV and more.

·         Agency Coordination: Manage relationship with third-party media agency, ensuring alignment on strategy, pacing, budgets, and creative delivery

·         Performance Analysis & Reporting: Track, analyze, conduct A/B tests, and report on key performance metrics to provide data-driven recommendations and continuous improvement.

·         Traditional Advertising: Support traditional media planning (broadcast, out-of-home, print, etc.) in partnership with internal teams and third-party agencies.
·         Cross-Functional Collaboration: Work closely with Ticketing, Partnerships, Creative, and other internal Marketing teams to gather campaign needs and align on messaging.
·         Additional Responsibilities: Perform other related responsibilities as assigned to support the organization’s marketing objectives

What You Will Bring
·         Education: Bachelor’s degree in Marketing, Communications, Business, or a related field, or a combination of education and work experience
·         Experience: 2-3 years of paid media, digital advertising, or growth marketing experience, preferably within a sports, entertainment, or hospitality environment.

Knowledge & Skills:
·         Proficiency in digital ad platforms, campaign management tools, and reporting dashboards

·         Proven experience with multi-channel paid media budgets and performance-based campaigns
·         Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)

·         Strong analytical and creative thinking skills with the ability to position brands strategically and interpret complex data clearly
Professional Attributes:

·         Excellent project management skills with the ability to manage multiple campaigns simultaneously

·         Collaborative and team-oriented approach across all levels of stakeholders

·         Strong written and verbal communication skills

·         Positive, energetic, and resilient in high-demand fast-paced environments

·         Ability to sit, stand, and walk for extended periods during meetings, events, and venue tour

·         Ability to sit for extended periods at a computer workstation

·         Standing, walking, and light lifting up to 25 lbs. (presentation materials, marketing collateral, etc.)

·         Manual dexterity for typing, filing, and operating office equipment

·         Visual acuity to read documents, computer screens, and written materials

·         Hearing ability to participate in meetings and telephone conversations

·         Occasional travel is required for community events, team appearances, or external meetings.

·         Flexibility to work nights, weekends, and game days as needed

 

·         Professional office environment

·         Fast-paced, deadline-driven atmosphere

·         Regular collaboration with internal teams, fans, sponsors, and media partners

·         Standard office equipment include computer, phone, printer, and other technology tools

·         Regular exposure to arena/venue environments with varying temperatures, noise levels, and crowd conditions

·         Climate-controlled indoor environment with occasional outdoor or fieldwork for community events

Foley Entertainment Group (FEG) is a leading sports and entertainment company dedicated to providing premier experiences to fans and guests. Founded by Bill Foley, FEG manages a diverse portfolio of assets built on the four pillars of Sports, Hospitality, Venues, and Foundations. FEG’s sports division is anchored by the Stanley Cup champion Vegas Golden Knights of the NHL. The company also owns the Henderson Silver Knights (AHL) and the Vegas Knight Hawks (IFL), which play at the company-managed Lee's Family Forum. Expanding its reach globally, the company holds international football interests, including England's Premier League club AFC Bournemouth and a majority ownership in Auckland FC. Through these strategic holdings, FEG continues to grow its influence as a major player in the global sports and entertainment landscape.
 

A competitive compensation package will be offered, including base salary, performance-based incentives, and comprehensive benefits.
 

Foley Entertainment Group is an equal opportunity employer. We are committed to providing equal employment opportunities to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability status, veteran status, or any other characteristic protected by law. This policy applies to all aspects of the employment relationship, including recruitment, hiring, training, compensation, promotion, and termination. We strive to create and maintain a positive, supportive work environment free from discrimination and harassment.