Position: Director, Ticket & Premium Sales & Service
Department: Abbotsford Canucks & Abbotsford Centre
Reports to: Chief Operating Officer, Abbotsford Canucks & Abbotsford Centre
SUMMARY
The Director, Ticket & Premium Sales & Service, works closely with the COO on the development and implementation of departmental strategic plans and supporting tactical and operational plans for Ticket Sales (Full Season, Flex Pack, Single and Group), Premium Sales and Membership Services.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
(Other duties may be assigned as required)
Ticket Sales
- Coach, lead, and mentor the ticket sales staff towards hitting the department goals and team members’ individual development plans
- Execute product sales plan to include full season, partial season, group tickets and single game ticket sales
- Collaborate with relevant stakeholders to develop and implement technology tools (example CRM)
- Work closely with Abbotsford executives on initiatives that align to the strategic objectives of the organization
- Work closely with other sales personnel on supporting sales goals and retention plans
- Support overall department member and service and renewal strategies
- Serve as a committed and responsible leader of the ticketing team, contributing to the strategic planning process
Premium Sales
- Responsible for the sales of hospitality products for all Canucks, entertainment, and special events at the Abbotsford Centre
- Coach, lead, and mentor the sales department towards hitting the department goals and team members’ individual development plans
- Lead the development of new client lists and prospects for all premium seating products
- Oversee the management of the administration of all hospitality suite sales
- Support overall department member, premium service and renewal strategies
- Develop strong professional relationships with all of our suite holders along with all other premium seating areas in Abbotsford Centre, to meet standards of excellence and guarantee renewals
- Support the Premium Experience team on the retention of clients and annual renewals
Membership Services
- Coach, lead, and mentor the membership team towards hitting the department goals and team members’ individual development plans
- If needed and if required, manage a select number of Membership accounts
- Work closely with and support the Team Lead of our membership team on overall delivery of our membership program
- Responsible for executing new member onboarding plan in conjunction with the Membership Sales team
- Work closely with other members of the membership team on the planning and execution of member events and value add service programs
- Work with the Business Intelligence team to build CRM tracking, data collection, and analytics that will assist in improving member retention, communications, and program development
- Actively seek industry best practices and provide recommendations to COO
- Act as primary problem solver for miscellaneous member concerns brought forward by the Membership team
- Act as liaison between Premium Membership, Premium Sales, Hospitality, Housekeeping, Ticket Centre, Engineering, Corporate Partnerships Activation, and Event Service teams on event day operational and service requirements as it pertains to this position
EXPERIENCE & QUALIFICATIONS:
- Bachelor’s degree in business or a directly related study
- Minimum of five years’ leadership experience at a senior level in a high energy sales and service environment, preferably in a ticketing role within a professional sports league (i.e. AHL, NHL, NLL etc.)
- Demonstrated directly related experience developing highly effective sales strategies without losing focus on premium service
- Assertive, action-oriented individual possessing a high degree of initiative and known to have the knack for getting things done
- Committed to a vision of service that will thrill fans and provide an ultimate fan experience
- Exceptional customer service acumen and interpersonal communication skills.
- Proven ability to build, motivate and lead teams
- Superior communication, conflict resolution skills, with the ability to relate professionally to all levels of staff, management, clientele, suppliers, and partners.
- Excellent planning, organizational and problem-solving skills
- Ability to handle conflicting deadlines and prioritize
- To best support our dynamic sports & entertainment operations, we work 100% at the office/arena
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
