General Summary:
The Sports Marketing & Digital Engagement Coordinator will lead content creation, focusing on video, social media, and engagement, to market the Green Bay Gamblers and other sports events at the Resch Complex. This role is key to building brand awareness, enhancing digital presence, and supporting strategic partnerships through compelling storytelling and real-time engagement.
This role will split time working within the Green Bay Gamblers offices in the Resch Center and the administrative offices in Resch Expo.

Job Duties:

Demonstrates and embodies the PMI Entertainment Group Culture and Customer Service values.
Collaborates with players, coaches, and staff to create content for social and traditional media.
Develops and maintains a strategic content calendar for organic, branded, and paid social media.
Curates the voice of all social channels to reflect brand values and event themes.
Produces and publishes real-time content aligned with brand messaging; manages influencer partnerships.
Demonstrates skills in developing an effective and comprehensive marketing plan including goals and strategies for events based on demographics, trends, opportunities, and budgets.
Coordinates with venue, sponsors, and promotional partners to support marketing initiatives.
Develops and delivers content that meets sponsor and partner goals.
Develops and executes digital media campaigns, email marketing and promotions to drive ticket sales, tour awareness and fan engagement.
Manages all Gamblers and Resch Complex sports-related social media strategies.
Increases fan engagement through media campaigns and community outreach.
Plans and executes brand-driven events promoting the Gamblers and Resch Complex.
Ensures all content is on-brand and consistent in tone, style, and quality.
Oversee Gamblers community relations efforts, including donation requests and mascot/player appearances.
Works with social media and sales teams to support larger marketing and revenue initiatives.
Stays current on digital trends, emerging platforms, and content strategies.
Drives awareness of promotions, products, and events across all marketing channels.
Attends all Gamblers home games and other required events, including nights, weekends, and holidays.
Meets with business unit leaders frequently to ensure their needs are being met and opportunities are discussed and evaluated.
Provides the direction necessary to the web designer, group sales rep, PR/communications manager, and digital team to ensure an effective and comprehensive marketing plan is executed.
Obtains all the information necessary to create effective marketing materials, including conducting additional research as needed. Meets with team members and leads brainstorming so the best strategies are executed.
Monitors and fulfills all sponsorship contracts in relation to signage, logo placement, media buys and other agreements.
Prepares a complete and accurate closeout at completion of the event and document the strengths and opportunities to use the following year.
Continuously stays ahead of industry trends through a mix of thought leadership content, marketing and tech podcasts, live and virtual webinars, newsletters (e.g., Marketing Brew, Adweek, HubSpot), LinkedIn Learning, certifications (e.g., Google, Meta, HubSpot Academy), and active participation in digital marketing conferences and communities.
Serves as an active member of the marketing department in meetings and brainstorming sessions.
Performs all other duties as requested.
Responsible for following, observing, and participating in all company related safety programs, procedures, and training as well as reporting potentially unsafe conditions.
Maintains a neat, clean appearance and courteous communication with business contacts and the public.
Serves as MOD at assigned events.

Knowledge, Skills and Abilities Required:

Knowledge of advertising and promotion at a level normally acquired through completion of a bachelor’s degree in communications, marketing, advertising & sales, promotion, or related field.
1–3 years of experience in sports, live events, or venue operations is preferred.
Proficient in video editing; experience with Adobe Creative Suite strongly preferred
Proven experience leading full-funnel digital marketing strategies, including programmatic advertising, Google Ads (Search, Display, YouTube), Meta Ads (Facebook/Instagram), retargeting via platforms like AdRoll and Criteo, geotargeting/geofencing campaigns, and data-driven optimizations using tools such as Google Analytics 4 (GA4), Looker Studio, and social media insights across TikTok, LinkedIn, and X (formerly Twitter).
Strong interpersonal, written, and verbal communication skills
Demonstrated ability to work independently and take initiative
Excellent time management and organizational skills
Must be able to work a flexible schedule, including availability on evenings, weekends, and holidays
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook)
Team-oriented with a positive attitude and a strong work ethic
Passion for sports marketing and a drive to grow within the industry
Ability to write and edit copy as needed.
High attention to detail, good follow-through, and organization of work materials.
Experience with Trello is preferred.
Must be able to operate a computer and standard office equipment such as a calculator, copy machine, laminator, etc.

Other Expectations:

Ability to give, receive and analyze information, formulate work plans, prepare written materials, and articulate goals and action plans. Requires public contact and excellent interpersonal skills.
Must have a good understanding of and ability to effectively communicate with people. Must be mentally adaptable and flexible in dealing with daily workload and a variety of people.
Frequent mobility and/or sitting or standing required for extended periods of time. Requires eye-hand coordination and manual dexterity sufficient to operate a computer and standard office equipment. Requires hearing within normal range and eyesight correctable to 20/20 to read communications, reports, and computer terminals.
Normal office environment with little exposure to excessive noise, dust, temperature, and the like.

PMI Entertainment Group is an Affirmative Action, Equal Opportunity Employer

Disclaimers:

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.
Ticket Star is owned by PMI Entertainment Group.
Green Bay Gamblers Hockey Team is owned by PMI Entertainment Group.
Meyer Theatre and Backstage are managed by PMI Entertainment Group.
Celebrations is a division of PMI Entertainment Group.
Blue Green Experiential Events is a division of PMI Entertainment Group.
Resch Center & Resch Expo are managed by PMI Entertainment Group.