Utica Comets
Marketing Manager - Utica Comets, Utica City FC, MVG Restaurants
Utica Comets - Manager
Utica · NY
Digital Marketing · Event Marketing · Promotions
$55,000 - $65,000 / year
0
1
day ago
Position Summary
Mohawk Valley Garden (MVG) is seeking a Marketing Manager to lead the day-to-day execution, organization, and growth of marketing efforts across our portfolio of sports teams, restaurants, and live events.
This role is a critical operator within the organization—responsible for turning ideas into action, aligning multiple departments, and ensuring all marketing initiatives are executed with clarity, consistency, and purpose.
The Marketing Manager will oversee campaign planning, content scheduling, internal communication, and project management across MVG properties, while creating the structure that allows creative teams to perform at a high level.
Core Responsibilities
Marketing Operations & Project Management
- Own the day-to-day workflow of the marketing department across all MVG properties
- Build and maintain a centralized marketing calendar (games, events, promotions, campaigns, restaurant initiatives)
- Coordinate and manage all inbound marketing requests from internal stakeholders (Comets, City FC, restaurants, events, partnerships)
- Organize photo/video shoots, campaign timelines, and deliverables
- Ensure all marketing projects are completed on time and aligned with brand standards
- Work with marketing and advertising partners across the region
Campaign Planning & Execution
- Plan and execute integrated marketing campaigns across:
- Utica Comets (AHL)
- Utica City FC (MASL)
- Tailor and the Cook
- Kookie’s Q & Creamery
- Babe’s at Harbor Point
- Collaborate with sales, partnerships, and operations teams to support ticket sales, events, and revenue initiatives
- Assist in developing promotional strategies for games, events, and restaurant activations
- Track campaign performance and adjust strategies based on results
Content & Creative Coordination
- Work closely with the creative team (design, video, social) to:
- Assign projects
- Manage timelines
- Ensure consistency across all platforms
- Help develop and maintain a content calendar across all brands
- Ensure all outbound content aligns with MVG’s voice, identity, and goals
- Serve as a quality control checkpoint for marketing materials
Brand & Communication Alignment
- Maintain consistency across all MVG brands while respecting each property’s unique identity
- Help build and enforce brand standards, guidelines, and messaging
- Improve internal communication between departments to ensure alignment and efficiency
- Act as a central point of contact for marketing-related communication
Event & Game Support
- Support marketing execution for all home games, events, and major initiatives
- Coordinate promotional elements, in-game activations, and fan engagement strategies
- Assist in planning and executing signature events and themed nights
- Ensure marketing presence is consistent across all live experiences
Qualifications
- Degree in Marketing, Communications or related field
- 1-2 years of experience in marketing, project management, or related field (sports, hospitality, or entertainment preferred)
- Strong organizational and time management skills with the ability to manage multiple projects simultaneously
- Experience working cross-functionally with creative, sales, and operations teams
- Understanding of digital marketing, social media, and content strategy
- Ability to think both strategically and tactically
- Strong communication and leadership skills
- Passion for sports, food, events, and community engagement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
