Job Description:
The Ice Flyers are on the hunt for a highly-motivated, passionate, and professional Digital Content Creator. The ideal candidate will be a self-starter with a positive attitude, ready to represent the organization with enthusiasm and creativity. Applicants must have the ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Position Summary:
- Assist with the creation of engaging graphic designs and video for various marketing initiatives
- Contribute to video board production, ensuring high-quality and compelling visuals
- Manage social media platforms, creating and posting content to engage with fans and promote the organization
- Collaborate with the marketing team to develop and implement content strategies
- Ensure all content aligns with the organization's brand, style guidelines, and marketing goals
Responsibilities:
- Develop and post captivating graphics on social media, mobile app, and promotional emails on a daily basis.
- Fabricate in-house marketing materials for various purposes like season tickets, group tickets, and promotional theme nights, alongside crafting email blasts and press releases.
- Generate content for game production to be displayed on video scoreboard and video walls.
- Collaborate with local media outlets to execute ad campaigns.
- Create and distribute engaging video content featuring players, coaches, staff, and fans across multiple online platforms.
- Maintain a well-structured marketing campaign for each game and event.
- Oversee the team’s social media platforms, mobile app, and website.
- Assist in crafting game production scripts.
- Fulfill marketing requirements in corporate sponsorship contracts, including on-site photos and videos.
- Cultivate and expand relationships with current marketing clients and establish connections with new ones.
- Innovate creative strategies to market the team.
- Coordinate with coaching staff and players for marketing days.
- Ensure professional utilization of team branding in all in-house and external marketing materials.
- Strive to meet and surpass marketing goals set by team leadership.
- Represent the Ice Flyers at all home games and selected community events to fulfill marketing and promotional initiatives.
- Assist in managing marketing interns, game day photographers, and videographers.
- Execute other duties and responsibilities as delegated by team leadership.
Key Skills:
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Lightroom, Illustrator, After Effects or Premiere Pro)
Experience:
- Working knowledge of WordPress or similar website hosts like Squarespace
- Background in executing Email and Digital Ad Campaigns
- Familiarity with social media platforms and scheduling tools
- Proficient with DSLR Cameras for high-quality photography
- Experience in studio photography
- Experience in videography
- Previous work with print media and liaison with printers
Qualifications:
- Highly-driven, proactive, and strategic thinker
- Maintains a positive attitude and thrives in a team-oriented professional environment
- Knowledge of sports marketing and sports-related social media content is beneficial
- Exudes professionalism, confidence, and enthusiasm
- Demonstrates excellent teamwork and collaboration skills
- Exceptional writing, communication, and interpersonal abilities
- Outstanding organizational skills with the ability to manage and prioritize tasks effectively
- Open to learning and receptive to feedback
- Must have reliable transportation
- A bachelor's degree in graphic design, marketing, or a related field is preferred
- Prior work experience in the fields of graphic design and marketing
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
