San Jose Sharks
Vice President, Marketing
San Jose Sharks - Senior
San Jose, CA, USA · CA
Consumer Marketing/Brand Management · Marketing · Event Marketing
$185,000 - $200,000 / year
1
9
hours ago
TITLE: Vice President, Marketing
POSITION TYPE: Full Time, Exempt
POSITION TYPE: Full Time, Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, California
REPORTS TO: Chief Marketing Officer
Date Posted: April 21, 2026
Salary Range: The pay range for this role is $185,000 - $200,000 + incentive per year
Position Overview
The Vice President, Marketing leads the full-funnel marketing strategy across one of the most dynamic portfolios in sports and entertainment—including the San Jose Sharks, SAP Center, and Sharks Ice facilities.
This role sits at the center of our ambition, owning the strategy and execution that drives revenue growth while building a culturally relevant, year-round brand across the Bay Area and beyond. The VP, Marketing will oversee performance and lifecycle marketing, brand strategy, and live experiences, leading an integrated approach that connects data, creativity, and fan engagement to improve the business.
This leader will serve as the central integrator across Brand, Revenue, Content, Business Intelligence, and other functions, aligning groups into a cohesive, high-performing marketing engine that delivers measurable business impact. Success in this role requires both strategic vision and operational excellence, with the ability to scale systems, inspire teams, and translate insights into growth.
Essential Duties and Responsibilities:
LEADERSHIP & STRATEGY
- Partner with CMO to develop SSE marketing and brand strategy that both maximizes revenue opportunities across products/properties and effectively positions the SSE brand through consistent messaging and activation in the market.
- Develop and lead a high-performing marketing group, providing vision, coaching, and development opportunities to staff.
- Establish and manage best-in-class marketing processes, operating rhythms, and decision frameworks to improve speed, efficiency, and impact.
- Serve as the connective tissue across Revenue & Brand, Business Intelligence, Communications, and other functions to drive alignment, clarity, and accountability for marketing-related initiatives.
REVENUE & GROWTH
- Own marketing’s contribution to revenue across all major products, in particular Sharks ticketing (season, partial, and single game), premium hospitality, partnerships, and events
- Collaborate with Revenue+Brand leadership to develop and support sales strategies and product value propositions, positioning and naming, target audience(s), creative development, launch timing and marketing approach.
- Partner closely with Ticket Sales, Premium, Partnerships, Business Intelligence, SAP Center, and Sharks Ice to develop integrated campaigns that exceed revenue targets
- Lead the development of “always on” marketing campaigns to increase awareness, consideration, and conversion for all SSE products, collaborating Business Intelligence function to develop and implement marketing technology.
- Own lifecycle marketing strategy across the fan journey, from acquisition through retention, upsell, and loyalty, driving lifetime fan value
- Establish clear performance measurement frameworks, ensuring marketing investments are optimized for ROI
BRAND MARKETING
- Work with CMO to refine SSE brand including brand DNA, value prop, and positioning, collaborating with other content-related groups to develop brand pillars that guide organizational storytelling and messaging.
- Lead the development and execution of large-scale brand campaigns and activations that extend beyond SAP Center and into the broader community
- Serve as a brand champion internally and externally, ensuring a clear and compelling narrative that differentiates SSE within sports and entertainment
- Collaborate with Global Partnerships group to develop and deliver innovative campaigns that support partner objectives and overall positioning of SSE to partners/prospects.
- Oversee Creative Director and work in close collaboration with the Content group to develop effective creative and content concepts to support the SSE brand and specific campaigns
LIVE EXPERIENCES
- Oversee San Jose Sharks game presentation, ensuring best-in-class execution that enhances both fan experience and business outcomes.
- Integrate live experiences into broader marketing strategy, connecting events with campaigns, content, and fan development efforts.
- Partner with Venue and Technology teams to evolve the live experience through innovation, storytelling, and data-driven enhancements.
What Success Looks Like
- Marketing is a primary driver of revenue growth across all SSE business lines
- The Sharks brand is visible, consistent, and culturally relevant year-round
- Lifecycle marketing and segmentation drive measurable increases in fan acquisition, retention, and lifetime value
- Live experiences are differentiated, innovative, and fully integrated into the broader marketing ecosystem
- The marketing organization is aligned, efficient, and recognized as a high-performing team internally and externally
Minimum Qualifications
- 15+ years of professional experience working in B2C marketing, with 5+ years leading high-performing marketing team; experience at a sports team or league with a respected marketing culture is preferred
- Bachelor’s degree or equivalent professional experience required
- Proven track record of building, developing, and retaining high-performing, values-driven teams, with demonstrated impact on team culture, engagement, and organizational effectiveness.
- Proven track record of driving revenue growth through integrated, multi-channel marketing strategies
- Experience managing high-performance marketing organizations, with a focus on scalability, process, and performance
- Deep understanding of lifecycle marketing, customer segmentation, and fan/customer development
- Experience leveraging marketing technology platforms (CRM, CDP, automation tools); familiarity with SAP ecosystem is a plus
- Comfortable leveraging data and analytics to influence marketing strategy and plans
- Experience managing and executing live events
- Aligned with our Pioneering Principles and in particular
- A master collaborator with a team-first mentality
- Willing and able to think big and take risks
- A believer in creating exceptional experiences
- Someone that appreciates diversity of thought and seek different perspectives to solve problems
- An excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization
- Be results-oriented and demonstrate strategic instincts
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other company locations
- May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off Policy
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complimentary or discounted sports and concert tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Free access to on-site Volta EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Job Questions:
Do you now, or will you in the future require sponsorship for U.S. work authorization?
If you are not currently located in the San Jose area, would you consider relocating?
Do you have 15+ years of professional experience working in B2C marketing, with 5+ years leading high-performing marketing team; experience at a sports team or league?
Do you have a Bachelor’s degree or equivalent professional experience?
