TITLE: PARTNERSHIP INSIGHTS EXPERT

POSITION TYPE: Full Time, Exempt

COMPANY: Sharks Sports and Entertainment, LLC

LOCATION: San Jose, California

REPORTS TO: Vice President, Marketing

POSTING DATED: June 23, 2021

Summary:

Team Teal

Born in 1991 by emerging through a shark’s mouth, Team Teal has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we plan on growing our organization through expansion in the Bay Area and surrounding communities in Northern California.

We work and play in Silicon Valley, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.

We live, work, and innovate by a set of Pioneering Principles:

T – Team success is more important than individual success

E – Exceptional experience is non-negotiable in everything we do

A – Appreciate others for their diversity and opinions

M – More risk leads to more rewards and expands our comfort zones

T – Trust that all teammates have the best intentions

E – Empower all teammates to make informed decisions

A – Always say what you really mean and do what you say

L – Lead by showing the respect to others you expect from them

We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are Teal Together; we are Team Teal.

Position Overview:

The Partnerships Insights Expert is part of our vision to pioneer the future of sports and entertainment. We want to innovate the way we sell, service, and develop partnerships. With a focus on delivering value to partners and fulfilling shared objectives, this position will be critical in doing so by bringing fresh ideas and a data-first mindset to the group. As part of the Revenue+Brand (R+B) group, the Expert will be a master collaborator working with several areas of the organization and in particular our New Business, Partnership Development, Brand Activation, Business Analytics & Technology (BAT), and Integrated Marketing groups. The role must live between data and business, translating data to digestible insights and compelling content that ultimately generates revenue and partner satisfaction. As our partnership approach evolves, this role will help create the roadmap with processes and standards.

In particular, the Expert will play a critical role in three key areas for our Partnerships group (including New Business, Partnership Development, and Brand Activation): Storytelling, Research/Analytics, and Strategy.

Essential Duties and Responsibilities:

STORYTELLING

Develop compelling, data-supported stories that supports the Sharks Sports & Entertainment value proposition and positions us as a pioneer in sports and entertainment
Communicate those stories and insights both internally and externally through visualizations, written content, and by presenting at partner meetings
Manage DigiDeck partnership presentation platform and develop custom, data-supported content for new business pitches, partner upsells, and recaps
Use data to illustrate partnership value to current partners, ensuring partnership performance is aligned with partner objectives

STRATEGY

Collaborate with Marketing to align our brand story with our partnership positioning and to execute the go-to-market strategy
Manage asset valuation process for both existing and new assets, working with Marketing during the asset development process
Lead the strategy and implementation of the Partnership success measurement process
Lead category analysis, assisting in development of sales strategy

RESEARCH/ANALYTICS

Collaborate with the Business Analytics and Technology (BAT) team on research projects, customer insights and segmentation, and CRM functionality
Manage partnership-related research and analytics platforms, including vendor relationships, training, and budget for each
Develop and manage a partnerships research/analytics request process and queue
Serve as a partnership data subject matter expert
Assist with commission reporting and processing, including budgeting and forecasting commission expenses
Assist with pipeline reporting and forecasting and CRM accountability

Qualifications:

3-5 years of professional experience working in sponsorship, agency, marketing or advertising roles with a focus on research, sales support, consumer insights and/or sponsor analytics
Experienced in a revenue-generating setting (i.e. sponsorship, ticket sales, ad sales); sports & entertainment or media company experience a plus
Armed with analytical skills and the ability to analyze & translate data into easily digestible, actionable insights
Aligned with our Pioneering Principles and in particular
- A master collaborator with a team-first mentality who can work in a consultative manner
- Willing and able to think big and take risks
- A believer in creating exceptional experiences
- Someone that appreciates diversity of thought and seek different perspectives to solve problems
An excellent written and verbal communicator that is comfortable sharing ideas across functions, to different levels of the organization, and with partners
An advocate for process and project management
Skilled at working with internal proprietary data, CRM, and/or reporting systems
Knowledgeable about industry trends and have the ability to serve as a subject area expert
Bachelor’s degree or equivalent professional experience required
Ability to use independent judgment and discretion to make and implement decisions after evaluating various courses of action
It is imperative that you have the ability to work independently without supervision, be self-directed and demonstrate initiative.

What We Offer:

Competitive base salary and performance-based variable pay (if applicable)
A robust package of health/ dental/vision benefits.
Central office location in downtown San Jose, at the heart of Silicon Valley; extremely convenient access to CalTrain, VTA, and major freeways.
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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