TITLE: Marketing Automation Coordinator
POSITION TYPE: Full Time, Non-Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: SAP Center, San Jose, CA
REPORTS TO: Marketing Platforms Manager
POSTING DATED: February 3, 2026
Pay Range: $32.00 – $33.50 per hour
Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future.
Position Overview
The Marketing Automation Coordinator is part of our Integrated Marketing group and supports our vision to pioneer the future of sports and entertainment. Under the direction of the Marketing Platforms Manager, this role will support the design and deployment of San Jose Sharks, SAP Center at San Jose, Sharks Ice facility, and San Jose Barracuda marketing communication campaigns (including email, SMS, and app messaging) and data capture initiatives. This position will also be involved in campaign analysis and reporting and the creation, development and execution of Integrated Marketing campaigns.
The role will work closely within Integrated Marketing and our Business Intelligence group to maximize the functionality of our current marketing automation workflows, execution and technology, while also suggesting areas of improvement and innovation. They are a key player in fan-facing messaging, responsible for developing, curating, and consistently implementing brand voice, tone, look and feel across all marketing communications. They will also collaborate with almost every part of the organization and should be comfortable working cross-functionally in a rapidly changing environment.
Essential Duties and Responsibilities:
- Compose and execute email marketing and SMS messaging campaigns to communicate key information to targeted audiences and support revenue growth across all properties.
- Own and maintain marketing communication calendars with key stakeholders across Sharks Sports & Entertainment, including the Sharks, SAP Center, Sharks Ice, Barracuda, Tech CU Arena, and other organizational initiatives.
- Support the development and optimization of omni-channel lifecycle and automated customer journeys, including onboarding, retention, re-engagement, and event-driven communications.
- Analyze and report on campaign performance, including conducting A/B tests to validate hypotheses and deliver actionable insights that inform future campaigns, segmentation, and journey strategies.
- Ensure effective fan communications and enhance the overall fan experience through elevated, engaging, and relevant marketing and service messaging across all fan touchpoints.
- Work within and across all Sharks Sports & Entertainment departments to assure a timely and accurate delivery of communications, ensuring consistency in brand voice and messaging.
- Develop copy and proofread communications for clarity, quality, grammar, and spelling
- Improve and enrich the Sharks Sports & Entertainment marketing databases with cross-organizational lead generation and growth initiatives.
- Build customer segmentation and prospect lists for campaigns based on multiple persona criteria.
- Assist in Integrated Marketing campaign concept ideation, development, strategy, execution, and analysis.
- Partner with Business Intelligence to help maintain database quality, including marketing subscription lists, customer records and updates, identifying data gaps, data appends, and data hygiene processes such as NCOA and Do Not Call compliance.
- Availability to staff gamedays, shows, and/or ancillary events for promotional activations.
- Other Tasks and Projects as business dictates and requires.
Minimum Qualifications
- 2+ years of experience or relevant course work in marketing, with email and SMS marketing is a strong plus
- Bachelor’s degree or equivalent professional experience required
- Aligned with our Pioneering Principles and in particular
- A collaborative, team-first mindset with the ability to work in a consultative manner
- Willingness to think big, test ideas, and take calculated risks
- A passion for creating exceptional fan experiences
- Appreciation for diverse perspectives and a desire to seek different viewpoints when solving problems
- An excellent communicator, especially in copywriting and message development
- Have an innate natural tendency to pay extreme attention to detail
- Hands-on experience with marketing automation platforms, data integrations, and campaign workflows
- Comfortable analyzing campaign performance and using data-driven insights to inform optimization and continuous improvement
- A strong advocate for process and project management
- A multi-tasker who is comfortable operating in ambiguity and making decisions in a fast-paced environment
- Exhibit a positive attitude, coachability and exceptional work ethic
- Ability to work independently, demonstrate initiative, and solve problems effectively with minimal supervision
- Flexibility to work weekends, nights and holidays as required by schedule of events.
- Strong judgment, time management, and organizational skills
- Be results-oriented and demonstrate strategic instincts.
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other company locations
- May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off Policy
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complimentary or discounted sports and concert tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Access to on-site EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
