San Jose Sharks
CRM Coordinator
San Jose Sharks - Entry Level
San Jose · CA
Database Marketing/Analytics/Business Intelligence · IT Database Management/CRM · Business Analytics
$32.69 - $33.65 / hour
1
9
hours ago
TITLE: CRM Coordinator
POSITION TYPE: Full Time, Non-Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, CA
REPORTS TO: Senior Manager, Business Intelligence
POSTING DATED: April 17th, 2026
Pay Range: $32.69 - $33.65/hour
Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future.
Position Overview
The Business Intelligence CRM Coordinator is a key contributor within the Business Analytics & Technology (BAT) team, supporting data-driven infrastructure and decision-making across ticketing operations and corporate partnerships.
This role sits within the Business Intelligence team, which owns the organization’s CRM ecosystem, customer data infrastructure, and reporting platforms. The CRM Coordinator works proactively with internal stakeholders to ensure accurate CRM data, thoughtful CRM segmentation and analysis, and actionable insights, while continuing to build foundational analytics and partnership support capabilities.
This position offers hands-on exposure to data infrastructure, CRM execution, and ticketing and partnership operations, with expanding analytical responsibility supporting Sharks Sports Entertainment.
Essential Duties and Responsibilities:
- Ensure accuracy and alignment of customer and transaction data in the CRM system through routine database maintenance and quality assurance checks.
- Execute CRM campaigns in partnership with Ticketing and Corporate Partnership teams, including campaign setup, deployment, and basic performance monitoring.
- Build targeted CRM lists and prospect pools to support ticket sales initiatives, membership retention, and partnerships.
- Maintain CRM data quality and accuracy by upholding rigorous data hygiene standards.
- Develop reports and dashboards to measure CRM campaign performance.
- Analyze post-campaign results, including rep engagement and conversion metrics.
- Provide day-to-day CRM user support by responding to data requests, assisting with basic reporting and list pulls, and helping troubleshoot CRM data or workflow issues.
- Partner with internal ticketing and partnership stakeholders to translate business questions into data-driven solutions.
- Act as a data advocate by promoting best practices and CRM data literacy across teams.
- Document CRM processes and contribute to the Business Intelligence team’s knowledge base.
- Assist with CRM process mapping and continuous improvement initiatives.
- Participate in special projects and cross-functional initiatives as assigned.
- Building or facilitating ingestion pipeline creation between CRM system and Data Warehouse
Minimum Qualifications
- 0–2 years of experience in Business Intelligence, CRM, database marketing, analytics, and dashboarding
- Bachelor's degree in Business, Economics, Mathematics, Statistics, or another quantitative discipline or equivalent experience
- Strong analytical skills with high attention to detail and ability to translate into insights.
- Well organized self-starter with the ability to proactively anticipate team needs.
- Ability to manage competing priorities and deliverable timing in a fast-paced environment.
- Strong collaborator with a willingness to learn new systems and apply them to drive team results.
- Effective communication skills and the ability to work well with cross-functional stakeholders
- Working knowledge of Microsoft Office Suite (Excel, PowerPoint, Word, Outlook).
- Exposure to ticketing platforms, CRM or marketing automation tools, and basic reporting or data visualization concepts a plus.
- Data Warehousing & Data engineering background a massive plus
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other company locations
- May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complementary or discounted sports and event tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Free access to on-site Volta EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
Job Questions:
Do you now, or will you in the future require sponsorship for U.S. work authorization?
If you are not currently located in the San Jose area, would you consider relocating?
Were you referred to this position by anyone?
