TITLE: Brand Events Specialist (Team Mascot)
POSITION TYPE: Full Time, Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, CA
REPORTS TO: Manager, Event Presentation
POSTING DATED: November 12, 2025
Pay Range: The pay range for this role is $70,304 - $75,304 per year
Position Overview
Sharks Sports and Entertainment is seeking a passionate, determined individual to create exceptional and unique entertainment experiences for our fans, as a member of Team Teal and as the Sharks “NHL Mascot of the Year”. This isn’t your average “job in sports”, this is an opportunity to be part of a team of creative and driven individuals, tasked with pioneering the future of sports and entertainment.
In this highly visible and fan-facing role, the Brand Events Specialist is responsible for efforts to drive revenue and increase brand awareness for the Sharks Sports and Entertainment, all while entertaining our fans, customers and audiences. In this role, the Specialist will be a key part in all aspects the Sharks brand, making memories, developing new fans, impacting the community, and using their talents working with all functional groups within Sharks Sports and Entertainment.
Essential Duties and Responsibilities:
- MASCOT
- Perform as the San Jose Sharks mascot at all home games, appearances and team event
- Responsible for costume upkeep, prop and costume creation. Keep an accurate inventory of all props, costumes, mascot merchandise, etc., and work with the organization to place orders for needed items
- Assist Event Presentation in creation, implementation, and execution of in game programming, entertainment and activations
- Engage with fans of all ages through skits, dances, comedic moments, and spontaneous interactions
- Co-manage the sourcing and scheduling of mascot appearances
- Scheduling mascot in-game fan visits
- Creation of new programs and activations, as well as reimagining existing programs, allowing for new revenue sources and to reach revenue goals
- Provide services and/or appearances for inter-departmental mascot needs within Sharks Sports and Entertainment.
- Assist with AHL mascot program
- Ideate and implement creative and innovative elements, including, but not limited to, in-arena video content, in-game contests and entertainment, sponsor opportunities, on-ice and in-arena activations and mascot skits.
- Maintain, clean, fuel and arrange service for company supplied appearance vehicle upkeep.
- Assist with content for SJ Sharkie Social Media accounts by providing images / videos / concepts for Social team to post
- Update as needed and uphold Sharkie’s brand guidelines
- Take direction for timing, cues, and choreography
- BRAND / COMMUNITY PROGRAMS
- Represent the team at community events, sponsor activations, schools, and charity events, etc.
- Work closely with Corporate Partnerships and Community Relations to fulfill sponsor appearance obligations
- Serve as a positive, family-friendly ambassador for the brand both in and out of costume
- Assist Marketing Manager with: Implementing various Community programs (including but not limited to Stick to Fitness, Kids Club, Crib Club, etc.).
- Ability to use independent judgment and discretion to make and implement decisions after evaluating various courses of action
- Appear at organizational internal events (staff rallies, holiday parties, corporate meetings, etc.).
- Support internal marketing, content, and employee engagement initiatives
- Participate in brand / program video / photo shoots, content creation, etc.
- Other duties as assigned
Minimum Qualifications
- Minimum 4+ years of previous semi‐pro or professional mascot experience is mandatory. College mascot experience is a plus.
- Ability to improvise and create spontaneous entertaining performances
- Ability to use independent judgment and discretion to make and implement decisions after evaluating various courses of action
- Must be comfortable performing solo and in front of large crowds.
- Ability and commitment to align with our Pioneering Principles
- A master collaborator with a team‐first mentality
- Willing and able to think big and take risks
- A believer in creating exceptional experiences
- Appreciation for diversity of thought and seek different perspectives to solve problems
- Must possess a valid driver’s license and an acceptable driving record as determined by company policy.
- Strong organizational skills while tracking multiple programs
- Superb communication and leaderships skills, both written and interpersonal
- Ability to work independently and see projects through to completion
- Creative with the ability to actively engage in brainstorm sessions
- Strong attention to detail regarding budgets and ever‐changing script content
- Ability to represent multiple functional groups throughout the organization and interacting with the fan base (revenue and brand, sales, event presentation, community, PR, etc.).
- Proficient with basic computer systems, including Microsoft 365 (Outlook, Teams, Word, Excel, PowerPoint) and SAP systems for routine tasks such as communication, scheduling, and event coordination.
- Self‐starter and strategic thinker
- Ability to utilize a computer for extended periods of time, communicate via phone and email with a variety of individuals
Physical Requirements
- Availability to work all home games and up to 300 other events per year to serve as mascot or mascot’s escort. Punctuality is mandatory and availability to work irregular hours, nights, weekends and/or holidays
- Due to costume sizing, candidate must be at least 5 feet 7 inches and no more than 6 feet 2 inches and weigh between 165 lbs. and 225 lbs.
- High level of athletic ability, stamina, and physical coordination (dancing, running, skating, etc., if applicable).
- Ability to perform in a costume for extended periods in various indoor and outdoor venues in a variety of climates, often with restricted vision.
- Must be high energy and able to traverse arena, including up and down stairs, and able to move objects weighing up to 100 pounds with or without accommodation
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist and reach overhead with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- May be required to travel to other company locations
- May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complementary or discounted sports and event tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Free access to on-site Volta EV charging stations on non-event day
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to ourpositions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
