TITLE: Brand Coordinator
POSITION TYPE: Full Time, Non Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: San Jose, CA
REPORTS TO: Manager, Marketing Programs
POSTING DATED: September 17, 2025
Pay Range: The pay range for this role is $31-$34 per hour
Position Overview
Reporting to the Manager, Marketing Programs, the Brand Coordinator is instrumental in delivering engaging and unforgettable entertainment experiences for fans of Sharks Sports & Entertainment. This role blends the excitement of sports with the dynamic worlds of art, music, and culture to create moments that resonate beyond the game.
As a key contributor to the brands of the San Jose Sharks, SAP Center, Sharks Ice, and Tech CU Arena, the Brand Coordinator will collaborate with key growth audiences, community groups, influencers, and city / government organizations to create impactful experiences. This role is focused on driving fan engagement and expanding the SSE fan pipeline while making a positive difference in the community. This role will collaborate closely with all departments within Sharks Sports & Entertainment, leveraging creativity and strong organizational skills to deliver programs that align with our mission of providing world-class sports and entertainment experiences.
Essential Duties & Responsibilities
- Coordinate the planning and execution of Sharks Celebration, Theme, and Promotional Nights ensuring alignment with the overall brand strategy and serving as a passionate advocate for our diverse audiences, both within the organization and throughout the community. This role requires strong cross-functional collaboration to deliver a consistent and seamless fan experience across all departments and touchpoints.
- Assist with coordination with Brand outreach activations, including the Sharks Around The Bay initiative, collaborating with partners and internal teams to activate brand experiences in the community.
- Assist with the coordination of Community Connections mural projects, working with artists, community groups, and internal teams to bring local stories to life.
- Facilitate specialty art and logo initiatives, helping translate creative concepts into fan-facing designs and experiences.
- Act as a liaison between Sharks Sports & Entertainment and local community groups, fostering meaningful partnerships and engagement opportunities.
- Support the implementation of the Stick to Fitness program powered by Kaiser Permanente, working with schools and partners to promote healthy habits through hockey.
- Oversee day-to-day coordination and growth of Youth Marketing Initiatives including the FINatical Kids Club and Sharks Crib Club presented by Kaiser Permanente, ensuring timely communication and delivery of membership benefits including curated content and experiences.
- Serve as a supporting point of contact for the Sharks and Barracuda Street Team presented by Coca-Cola, supporting scheduling, activation logistics, and brand representation.
- Coordinate and support marketing analytics efforts, helping track campaign performance and inform data-driven decisions.
- Perform additional duties as assigned, supporting the Marketing Programs team in delivering best-in-class fan and community experiences.
Required Skills & Abilities
- Ability to engage and collaborate with individuals and groups outside the organization, including key growth audiences, diverse cultural communities, and youth-focused segments.
- Exceptional written and verbal communication skills, with the ability to clearly convey complex ideas to a variety of audiences.
- Strong analytical thinking and creative problem-solving abilities.
- Highly organized with excellent time management skills and a proven ability to manage multiple projects and meet deadlines.
- Creative mindset with a passion for innovation and contributing to brainstorming and ideation sessions.
- Strong attention to detail and a commitment to producing high-quality work.
- Ability to work independently, take initiative, and see projects through from concept to completion.
- Demonstrated leadership and interpersonal skills with the ability to collaborate across departments and represent diverse functional groups, including revenue, brand, sales, event presentation, community relations, and PR.
- Comfortable working in a fast-paced environment with shifting priorities and tight timelines.
- Proficient in Microsoft Office Suite and other standard digital tools; tech-savvy with electronic devices.
- Clean driving record and ability to travel locally as needed.
- Ability to lift up to 100 lbs when supporting event setups and activations.
- Willingness to work flexible hours, including evenings, weekends, and holidays as required by event and team schedules.
- Ability to work extended hours at a computer, communicate effectively via phone and email, and physically navigate event and arena spaces.
- Demonstrated sound judgment, decision-making, and strategic thinking skills.
- Alignment with Sharks Sports & Entertainment’s Pioneering Principles, exemplifying a commitment to teamwork, integrity, innovation, and fan-first service.
Education & Experience:
- Bachelor’s degree in Marketing, Communications, Sports Management, Business, or a related field required.
- 1–3 years of relevant experience in marketing, events, brand activations, or community engagement, preferably within sports, entertainment, or lifestyle industries.
- Experience supporting or coordinating multi-channel marketing campaigns, fan engagement programs, or event operations is strongly preferred.
- Background working with cross-functional teams, vendors, and/or external partners is a plus.
- Excellent communication skills – face to face and written
- Passion for sports, entertainment, and creating memorable fan experiences.
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other company locations
- May be required to attend conferences, events, and training sessions within the Bay Area or other in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off Policy
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complimentary or discounted sports and concert tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Access to on-site EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
