San Jose Barracuda
Barracuda Digital Marketing Specialist
San Jose Barracuda - Manager
San Jose, CA, USA · CA
Digital Marketing · Marketing · Social Media
$70,304 - $74,090 / year
1
7
hours ago
TITLE: Barracuda Digital Marketing Specialist
POSITION TYPE: Full Time, Exempt
COMPANY: Sharks Sports and Entertainment, LLC
LOCATION: Tech CU Arena, San Jose CA
REPORTS TO: Director, Marketing & Communications
POSTING DATED: May 18, 2026
Pay Range: The pay range for this role is $70,304-$74,090 per year
Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands and primary work location. The base pay range provided is subject to change and may be modified in the future.
Position Overview
The Digital Marketing Specialist is part of our vision to pioneer the future of sports and entertainment by assisting in the development, planning, activation, and execution of various marketing campaigns for the San Jose Barracuda.
This role works closely with the Director, Marketing & Communications to ensure paid and organic advertising campaigns are effective at meeting revenue goals across ticket sales, corporate partnership and more. This position is also responsible for managing the Barracuda, Frenzy, & Tech CU Arena digital platforms including the website and social media accounts. They will support partnership marketing, community and live event marketing campaigns through project management, activation duties and insightful analysis.
Essential Duties and Responsibilities:
- Plan, execute and optimize multi-channel digital marketing campaigns (paid, organic, email, web)
- Writes and creates all Barracuda email communications including Cuda Currents, Sales Related content, and KBYG content
- Manages and executes all sjbarracuda.com and TechCUArena.com website needs.
- Executes Barracuda fan engagement strategy across social media channels and website. Listens and engages with fans and customers across Barracuda digital platforms and leverages data to inform decision making.
- Assist in the execution of the annual promo schedule and specialty jerseys.
- Maximize all marketing cross-promotional opportunities by exploiting all internal marketing opportunities under the direction of the Director, Marketing & Communications.
- Assist in the execution and content of special live events while working with cross-functional teams to maximize revenue, impact, and attendance.
- Assist the Director, Marketing & Communications with the Barracuda and Tech CU Arena brand in use of company-wide project management through task management platforms such as Asana .
- Develops, executes, pitches, and reports on content for all organic and paid digital campaigns.
- Develop and maintain content calendars aligned with business goals and campaigns
- Remain on top of social media trends to increase awareness and engagement on the Tech CU Arena, Frenzy, and SJ Barracuda Social Media accounts.
- Coordinate Barracuda players, Coaches, Hockey Operations staff, broadcasters, alumni, and other key contributors for SSE/Barracuda social, sales, marketing, and event needs with the PR department.
Minimum Qualifications
- 2+ years of professional experience working in marketing; experience in a high-performing marketing organization or sports and entertainment organization is a plus.
- 2+ years of managing organic and paid social media, google, CTV, & OTT strategic marketing campaigns.
- Aligned with our Pioneering Principles and in particular:
- A master collaborator with a team-first mentality who can work in a consultative manner
- A believer in creating exceptional experiences
- Someone that appreciates diversity of thought and seek different perspectives to solve problems
- A strong advocate for process and project management
- Experience managing social media channels within the sports and entertainment industry.
- Demonstrable working knowledge of the latest social media/online culture, jargon, and technical features.
- Digital publishing/CMS experience and basic HTML knowledge.
- Knowledge of the Adobe Creative Suite.
- An excellent written and verbal communicator that is comfortable sharing ideas across functions, and to different levels of the organization
- Multi-tasker that is comfortable in an environment of ambiguity, where decisions need to be made quickly.
- Self-starter that can work independently and show initiative to solve problems in new ways but communicates and pitches to Management for campaigns.
- Attention to detail is a must.
- Be results-oriented and demonstrate strategic instincts.
- Proficiency in Microsoft Office applications; Knowledge of Photoshop, InDesign and/or Illustrator a plus.
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks at SSE facilities during normal work hours and events with or without accommodation
- Ability to work occasional extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other company locations
- May be required to attend conference, events, and training sessions within Bay Area or in- or out-of-state locations.
What We Offer
- Competitive compensation (base salary and variable incentive plan)
- Medical/Dental/Vision/Flexible Spending Accounts (all LGBTQ+ friendly)
- Pretax Transportation Benefit
- 401K (pre-tax and Roth options)
- Generous Paid Time Off Policy
- Minimum of 10 Paid Holidays and Wellness Days per year
- Complimentary or discounted sports and concert tickets
- Other League & partner discounts
- Central office location in downtown San Jose at the heart of Silicon Valley; convenient access to Caltrain, VTA, major freeways and free parking
- An inclusive culture which values diversity of background and a passion to improve our SSE’s commitment to change with impact on our community and industry
- Potential for flexible scheduling and telework opportunities
- Free access to on-site Volta EV charging stations on non-event days
This position is not eligible for U.S. work authorization sponsorship.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
Summary:
Born in 1991, Sharks Sports and Entertainment (“SSE”) has grown into a multi-faceted organization that includes the SAP Center, the NHL San Jose Sharks, the AHL San Jose Barracuda, the Tech CU Arena, three Sharks Ice facilities, and the non-profit Sharks Foundation. Additionally, we are growing our organization through expansion in the Bay Area and surrounding communities in Northern California.
We work and play in the Bay Area, and are deeply influenced by the technology, innovation, diversity, and commitment to excellence that surrounds us. Our culture is transforming to reflect those values, with an eye towards a pioneering, forward-thinking, and inclusive environment in sports and entertainment.
We live, work, and innovate by a set of Pioneering Principles:
T – Team success is more important than individual success
E – Exceptional experience is non-negotiable in everything we do
A – Appreciate others for their diversity and opinions
M – More risk leads to more rewards and expands our comfort zones
T – Trust that all teammates have the best intentions
E – Empower all teammates to make informed decisions
A – Always say what you really mean and do what you say
L – Lead by showing the respect to others you expect from them
We strive to unite people through a shared love of ice sports, entertainment, and our hometown. We are #TealTogether.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Our Commitment to Diversity, Inclusion & Belonging
Here at Team Teal, we recognize and celebrate that individuals come with a wealth of experience and talent well beyond any list of required skills and qualifications – in fact, we believe diversity of backgrounds and skills, combined with passion, are the most important keys to meaningful innovation and excellence. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
Sharks Sports and Entertainment is an equal opportunity employer. We accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, national origin, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veterans’ status, pregnancy, childbirth and related medical conditions, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances.
Notice to Recruiters and Agencies
SSE recruits candidates directly, rather than through third-party recruiters or agencies. Under no circumstances will SSE pay a fee for candidates submitted or presented without a signed recruiting agreement in place between SSE and the recruiter or agency prior to the submittal; any submittal must be for requisition specifically and individually assigned in writing by SSE’s HR department. In the case of candidate(s) submitted or presented to SSE by a recruiter or agency without a signed agreement AND written assignment by SSE Human Resources, SSE explicitly reserves the right to pursue and hire those candidate(s) with no financial obligation to the recruiter or agency.
Job Questions:
Do you now, or will you in the future require sponsorship for U.S. work authorization?
If you are not currently located in the San Jose area, are you willing to relocate?
