Our league was born out of a collective desire to empower ourselves and reimagine women’s hockey. Here, we combine grit with grace and speed with style. We move beyond discrimination in a spirit of togetherness. We elevate every one of our athletes. We commit to taking risks that will drive our growth. And we challenge ourselves to inspire future generations to dream bigger. Because this moment is bigger than all of us.

POSITION SUMMARY:
The Grassroots Growth Specialist will play a vital role in expanding the game of hockey within the Toronto market and surrounding communities. This position is responsible for planning, executing, and managing grassroots initiatives, including youth and adult hockey programs, summer camps, tournaments and other minor hockey outreach. The goal is to increase participation, engagement, and long-term hockey revenue aligned with the mission and values of the PWHL.

DUTIES & RESPONSIBILITIES:

Plan, facilitate and execute camps, clinics and tournaments in the local market and surrounding markets ensuring high quality experience for all participants.
Oversee the administration and logistics of summer camps, including registration, staffing, and programming.
Coordinate “Day Off School” activities, offering youth opportunities to engage with the team during breaks and holidays.
Lead and manage the “Ready, Set, Skate” program, and serve as the lead instructor for all sessions.
Partner with local youth hockey organizations and tournaments to promote the sport in rinks, schools, youth centers, and community groups.
Develop and execute adult hockey clinics, Fantasy Camps and events to engage fans and increase participation in recreational hockey.
Organize and support leadership panels, community discussions, and similar hockey-related events to drive ticket sales and awareness.
Assist in planning and execution of open practices, giving fans behind-the-scenes access to the team.
Work with the marketing, social impact and ticketing teams to brainstorm around various grassroots programming to broaden fan engagement strategies.
Maintain relationships with key stakeholders, including local hockey organizations, schools, and community groups.
Track and report on program participation, effectiveness, and opportunities for growth.
Collaborate with PWHL league staff on best practices and help plan out of market initiatives to generate fan growth and engagement.
Work with sponsorship and partnership teams to integrate brand activations into grassroots events.
Oversee programming budget, including managing program P&Ls, tracking expenses, and facilitating necessary purchases.

QUALIFICATION REQUIREMENTS:

Bachelor’s Degree in Sports Management, Marketing, Education or related field (or equivalent experience)
Experience in hockey development, youth programming or community engagement
Passion for growing the game of hockey and engaging with diverse communities
Familiarity with USA Hockey and Hockey Canada programs and initiatives, preferred

SKILLS, ABILITIES & OTHER ATTRIBUTES:

Ability to work independently, handle multiple tasks and set priorities
Strong skating ability; coaching experience preferred
Strong work ethic, organizational, and communication skills
Ability to deal with various constituents in a timely and professional manner
Ability to travel internationally (as needed) as well as work evenings and weekends

Salary range for this role is: $55,000 - 65,000 CAD

Background check: Successful completion of pre-employment comprehensive background check except where limited by applicable law.

EEOC: The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Toronto Sceptres