PWHL League Office
Senior Manager, Partnership Sales
PWHL League Office - Manager
United States · Canada · Remote
Sales · Corporate Partnerships
$80,000 - $90,000 / year
5
4
minutes ago
About the PWHL
The Professional Women’s Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion — on and off the ice.
The Professional Women’s Hockey League delivers world-class competition and fosters meaningful connections with fans and communities through operational excellence, purposeful partnerships, and a focus on long-term sustainability. We are dedicated to cultivating a workplace and league culture rooted in integrity, innovation, and inclusion — on and off the ice.
Position Summary
The Senior Manager, Partnership Sales is responsible for driving new partnership revenue for the PWHL by identifying, cultivating, and closing strategic sponsorship opportunities at both the league and team levels. This role leads the full sales cycle, builds long-term client relationships, and collaborates cross-functionally to deliver customized partnership solutions that align with partner objectives and league priorities. A strong emphasis is placed on expansion markets, innovative activations, and value-driven storytelling around the PWHL brand.
Key Duties & Responsibilities
- Proactively identify, research, and pursue new league and team partnership prospects, with a strong focus on priority and expansion markets.
- Develop, customize, and deliver compelling sales presentations and proposals for clients and agencies.
- Lead prospect and client meetings, including pitch orchestration, needs discovery, and solution presentation.
- Build and maintain senior-level relationships with brand partners, providing education on PWHL league and team opportunities while establishing long-term trust.
- Sell integrated sponsorship programs across a diverse mix of assets, including but not limited to traditional media, digital, social, in-arena, grassroots, and community initiatives.
- Manage the full sales lifecycle from prospecting through negotiation and execution, ensuring a seamless and professional partner experience.
- Partner closely with the Partnership Activation team to ensure all contractual elements are fulfilled at a high level and partner expectations are exceeded.
- Collaborate cross-functionally with marketing, content, events, and operations teams to align partnership assets and maximize value delivery.
- Maintain a healthy and accurate pipeline of prospective opportunities and consistently meet or exceed individual and team revenue targets.
- Track all sales activity, communications, proposals, and contracts within the CRM system, ensuring data accuracy and reporting consistency.
- Provide regular updates, forecasts, and performance reports to the Director, Partnership Sales and broader sales team.
- Represent the PWHL and its teams with professionalism, credibility, and enthusiasm in all internal and external interactions.
- Support special projects and strategic initiatives as business needs dictate.
- Participate in limited travel, as required.
- Perform other related duties as assigned.
Required Qualifications
- Minimum of 5 years of sponsorship or partnership sales experience within sports, entertainment, or a related industry.
- Bachelor’s degree.
- Strong working knowledge of Microsoft Office Suite (PowerPoint, Excel, Word, Outlook).
- Proven ability to create high-quality sponsorship presentations; experience with design tools such as Canva is a strong asset.
- Passion for women’s hockey and/or women’s professional sports.
- Applicants must be legally authorized to work in their country of residence (United States or Canada( on a full-time basis. The PWHL does not provide visa or work permit sponsorship for this role.
Preferred Qualifications
- Post-secondary or Master’s degree in Sports Business, Marketing, or a related field.
- Experience selling integrated, multi-platform partnerships at the league or team level.
Skills & Competencies
- Excellent verbal and written communication skills, with the ability to present confidently to senior leaders, clients, and agency partners.
- Strong relationship-building, negotiation, and stakeholder-management capabilities.
- Strategic, solutions-oriented mindset with the ability to think creatively and develop customized partnership ideas.
- Highly organized with strong attention to detail and the ability to manage multiple priorities with minimal supervision.
- Commitment to inclusivity, treating all individuals with kindness, understanding, and empathy.
- Professional integrity with demonstrated honesty, fairness, and respect.
- Commitment to accountability and taking ownership for actions and outcomes.
- Strong communication skills with the ability to proactively share information to ensure quality outcomes.
- Collaborative approach that prioritizes League and team success.
- Creative mindset with the ability to think outside the box.
- Strong organizational skills with attention to detail.
- Ability to meet deadlines in a fast-paced and dynamic environment.
- Strong time-management skills.
Flexibility & Travel
- Candidate must be able to work remotely, during evenings, weekends, and occasional travel as required
The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or Veteran status, or any other protected class.
Background check will be conducted once a successful candidate is identified.
Job Questions:
Are you fully aligned with the published compensation range and understand that it’s non-negotiable?
Do you have a minimum of 5 years of experience in sports sponsorship or partnership sales?
Do you have experience working with a CRM system? If yes, please share which one.
Describe your experience in women’s sports and/or hockey. If you do not have direct experience, tell us why you are passionate about this space and what draws you to the PWHL specifically.
Walk us through a sponsorship or partnership you sold that you are most proud of. What made it successful, and what was your specific role?
What would you rate your knowledge of the PWHL?
What is your level of experience using Canva?
