Our league was born out of a collective desire to empower ourselves and reimagine women’s hockey. Here, we combine grit with grace and speed with style. We move beyond discrimination in a spirit of togetherness. We elevate every one of our athletes. We commit to taking risks that will drive our growth. And we challenge ourselves to inspire future generations to dream bigger. Because this moment is bigger than all of us.
The Professional Women’s Hockey League is seeking an experienced and passionate Marketing Copywriter. The Copywriter is responsible for writing sharp copy across all platforms. The role will work across the League and teams to create copy that continues to build awareness and cultural relevance, and drive demand for tickets and merchandise via best-in-class copy writing. This position will partner closely with cross-functional teams to further the PWHL’s long-term strategic approach to content creation and growth.
DUTIES & RESPONSIBILITIES:
- Develops and writes creative and engaging content for various marketing materials for the PWHL and all markets, including but not limited to website copy, emails, creative advertising campaigns, scripts and a variety of social media platforms.
- Uses storytelling techniques to create compelling narratives that resonate with our existing fans and help welcome in new fans.
- The primary responsibility is short-form brand and marketing copy, with the ability to write short, feature-friendly content pieces.
- Collaborate with internal teams, teams within the league, and external partners to understand brand voice and messaging, and ensure all content aligns with the company's tone and values content and maintain a consistent brand voice.
- Partner with cross-functional teams to develop a briefing process and ensure all written content is delivered on time and meets project deadlines.
- Coordinate with the marketing and communications teams to align content with overall branding and promotional initiatives.
- Contribute to brainstorming sessions and provide creative ideas for marketing campaigns and initiatives.
- Edits and proofread all written content to ensure it is error-free, grammatically correct, and consistent with brand guidelines.
- Responsible for following the league and its teams, players and business partners closely to know what key messages and storylines to develop.
- Uphold the league's professional image and values across all written content.
- Adhere to team and league brand standards including look and feel, tone, and brand voice.
QUALIFICATION REQUIREMENTS:
- Bachelor's degree in Marketing, Communications or a related field.
- Proven experience as a Copywriter, preferably in the sports or entertainment industry.
- Proficient in Adobe Creative Cloud platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Ability to work flexible hours, including evenings and weekends as needed.
- Ability to meet deadlines in a face-paced and dynamic environment.
- Strong organizational skills with attention to detail.
Applications without a link to published writing samples will not be reviewed.
Annual salary range for this role: $60,000-$65,000 USD/$72,000-$78,000 CAD
Background check to be conducted once a successful candidate is hired.
The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
We thank all applicants for their interest, however, only those selected for an interview will be contacted.
