The Professional Women’s Hockey League is seeking an experienced and passionate Email Marketing Coordinator to support the league and its teams. The Email Marketing Coordinator will primarily be responsible for the coordination and execution of transactional email campaigns across the league and its teams and will also provide support in email/SMS automation and optimization. Utilizing and developing branded email templates, the Email Marketing Coordinator will execute the guidance and strategy as provided by the Brand and Marketing team at both the league and team levels with the goals of improving and optimizing revenue-related conversion rates and increasing brand affinity.
DUTIES & RESPONSIBILITIES:
- Execute the provided guidance and strategy for email and SMS deployment working with cross-functional team members at the league and team levels, with the primary goals of driving revenue and increasing brand affinity
- Draft, schedule, and send transactional emails for each market, such as pre-sale notices and on-sales, Season Ticket Member communications, Membership Renewal notices, and attendance information emails, among others, through Klaviyo
- Work with the Sr. Manager, Marketing and VP, Ticketing and Team Business Operations on a unique go-to-market strategy for ticketing pushes and automations in each market
- Provide reporting and performance metrics to the Brand and Marketing team and other applicable departments where required
- Collaborate cross-functionally with internal departments to execute email- and SMS-based needs, including but not limited to Partnerships, Merchandise, and Ticketing.
- Provide additional support in the execution of email/SMS campaigns and automation flows as needed
- Other duties as assigned
REQUIRED QUALIFICATIONS:
- Minimum of 1-2 years' experience in email marketing across newsletters, transactional emails, and marketing automation
- Proficient with computers and MS Office programs
- High proficiency and experience in Klaviyo a must, experience in other email systems a plus
- Knowledge of HTML coding a plus
SKILLS, ABILITIES & OTHER ATTRIBUTES:
- Strong written and oral communication skills with the ability to proactively share information to ensure quality outcomes.
- Experience in other email systems a plus
- Proactive, collaborative and resourceful approach that prioritizes League and team success
- Highly motivated to continuously learn and improve department processes
- Strong organizational skills with attention to detail
- Strong analytical and creative problem-solving skills
- Commitment to inclusivity, treating all individuals with kindness, understanding, and empathy.
- Professional integrity with demonstrated honesty, fairness, and respect.
- Commitment to accountability and taking ownership for actions and outcomes.
- Creative mindset with the ability to think outside the box.
- Ability to meet deadlines in a fast-paced and dynamic environment.
- Strong time-management skills.
- Ability to work long, irregular hours and weekends as dictated by event schedules and project timetables
The Professional Women’s Hockey League is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Background check will be conducted once a successful candidate is identified.
