Position Summary: The Coordinator, Revenue Marketing supports the planning and execution of integrated marketing campaigns across digital, email, web, and in-venue channels to drive brand awareness, lead generation, and revenue growth. This role collaborates cross-functionally with ticketing, sponsorship, communications, and fan experience teams to ensure alignment and timely delivery of content and promotions. By managing digital platforms and enhancing fan engagement, the coordinator plays a vital role in increasing customer retention, optimizing marketing performance, and delivering a consistent, high-impact brand experience.

Responsibilities/Essential Functions:

• Execute integrated marketing campaigns to drive revenue and engagement.
  • Lead the execution of brand, lead generation, and customer retention campaigns in collaboration with marketing, ticketing, sponsorship, and communications teams.
  • Develop and manage day-to-day email marketing initiatives, including copywriting, graphic design, scheduling, testing, and deployment.
  • With guidance from the Revenue Marketing Manager, build and manage paid and barter media plans, ensuring delivery of creative assets and performance tracking.
  • Oversee the creation of revenue-generating content and messaging, including collateral, media assets, and signage.
  • Create and implement strategic text and social marketing campaigns aimed at driving revenue growth.
  • Develop and manage a calendar of digital communications to ensure consistent and timely campaign execution.
  • Assist in the ideation and execution of lead-generating events and marketing tactics, identifying key customer segments and messaging strategies.
  • Monitor systems and research data for sales leads and marketing trends, providing actionable insights for ongoing improvement.
• Manage digital platforms and communication channels for operational efficiency.
  • Maintain and update the Iowa Wild website and mobile app, creating new pages and managing sponsorship activations as needed.
  • Collaborate with the sponsorship team to fulfill digital asset requirements across email, website, app, and advertising campaigns.
  • Manage [email protected] and [email protected] accounts daily, ensuring timely responses and proper internal routing of information.
  • Ensure that all digital channels align with the brand voice, are user-friendly, and support marketing goals.
  • Actively participate in creative brainstorming sessions for various organizational initiatives.
  • Support the delivery of timely and relevant content through all digital touchpoints.
  • Manage multiple marketing and communications projects in a fast-paced environment.
  • Support digital content efforts as needed.
• Enhance the fan experience through game day and in-venue engagement.
  • Interact with fans, assist in running in-game contests, and enhance the overall fan experience during home games.
  • Oversee the fan relations area, providing a welcoming presence and information to fans throughout the game.
  • Collaborate on the development and execution of fun, interactive activities for fans of all ages.
  • Assist with the setup and breakdown of game day operations and marketing activations.
  • Work closely with internal teams to ensure seamless execution of in-venue marketing efforts.
  • Provide real-time feedback and ideas to improve fan-facing initiatives.
  • Represent the brand in a friendly and professional manner during all fan interactions.
  • Support the marketing team in delivering a consistent and elevated guest experience during events.
• Perform other duties as assigned.

Position Requirements:

Formal Education & Certification:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Knowledge & Experience:

• Proficient in graphic design and copywriting.
• Proficient in HTML editing and CSS coding (or a desire to self-learn).
• Experience with Eloqua preferred.
• A strong understanding of B2C marketing strategies and tools.

Personal Attributes:

• Excellent communication, time-management, and organizational skills. 
• Ability to work effectively in a fast-paced, team-oriented environment. 
• Passion for hockey and a commitment to providing an exceptional fan experience. 

Work Conditions:

• Ability to work nights, weekends and holidays as needed for games and events. 
• Physical requirements include sitting, walking, standing, bending, squatting, climbing, kneeling, twisting, lifting, grasping, etc. 
• Lifting up to 50 lbs.

ADA/EEO Statement:

Our company is committed to complying with the Americans with Disabilities Act (ADA) and providing reasonable accommodations to qualified individuals with disabilities. If you require an accommodation to participate in the application process or perform the essential functions of the job, please contact the People Team to request an accommodation. We will engage in an interactive process to assess your needs and provide appropriate accommodations to enable you to perform the essential functions of the position unless it would cause an undue hardship.

We are an equal-opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status. It is our policy to provide equal employment opportunity for all employees and applicants for employment. We value diversity and inclusion in our workplace and promote a work environment that respects and supports individuals without bias.