ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
The NHL is seeking a Social Media Analyst to transform social and digital data into actionable business insights and recommendations that advance our social strategy to inspire deeper fan connection with the League and its Clubs. The Analyst will support the Social Media team and other internal clients by tracking and analyzing data across various social media platforms to both evaluate the success of campaigns and to enhance/refine strategies to align with organizational business goals.
To succeed in this role, you must have a strong understanding of the social media landscape as well as a passion and aptitude for turning complex information into easily digested insights. We are looking for a team player with excellent communication skills and the ability to multitask and meet tight deadlines.
The Social Media Analyst will report into the Manager, Social Media Analytics and Insights as part of the NHL’s centralized NHL Research and Insights team.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Interpret large data sets and distill insights into clear narratives
- Use analytics tools to mine social media performance metrics and identify audience trends, content preferences, and platform behaviors
- Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams
- Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs
- Conduct competitive audits to evaluate our presence against industry benchmarks and peers
- Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy
QUALIFICATIONS
Knowledge Areas/Experience
Required
- 2+ years of social media analysis and reporting
- Proficiency with social media analytics vendors (MVPIndex, TalkWalker, Zoomph, Emplify, Pendulum, Hootsuite, Ripple Analytics, etc.)
- Strong proficiency using data visualization tools (Tableau, Looker, Power BI, Qlik, etc.)
- Strong proficiency using Microsoft Office Tools
- Experience and comfort working independently and managing multiple projects in a fast-paced environments
Preferred
- Familiarity with CMS tools is a plus
- Familiarity with Adobe Analytics and Google Analytics is a plus
- Knowledge of statistic principles and predictive modeling is a plus
- Experience within the sports industry is a plus
- Experience negotiating contracts with vendors is a plus
Required Skills
- Exceptional time management skills with an ability to prioritize, project-manage, problem solve, and drive progress forward under pressured timelines
- Intellectually curious, detail-oriented, highly collaborative and comfortable with technical and non-technical colleagues/stakeholders
- Strong written and verbal communication for reporting insights to stakeholders and team members
- Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems
- Ability to develop compelling story-telling narrative by combining insights across multiple data sources
- Confidently collaborates across teams and functionalities
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$70-75K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
