NHL Team Jobs
Senior Manager, Ticketing Strategy & Analytics
NHL Team Jobs - Manager
New York · NY · Hybrid
Ticket Sales & Service · Database Marketing/Analytics/Business Intelligence · Consulting/Strategic Planning
$100,000 - $125,000 / year
0
5
hours ago
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
The NHL is seeking a Senior Manager, Ticketing Strategy & Analytics, who will serve as a key member of the Club Services & Strategy team, responsible for deriving data driven insights that support primary and secondary market ticketing performance, and strategic growth initiatives across all 32 Clubs.
The Senior Manager will lead high‑impact analytics initiatives; oversee the development of standardized leaguewide reporting; partner directly with Clubs to evaluate performance and opportunities; and translate complex data into crisp, actionable insights for senior leadership. This role combines technical expertise, business acumen, and the ability to influence outcomes across diverse stakeholders.
This position requires strong analytical acumen, excellent communication skills, and the ability to transform complex data into clear, actionable insights.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Analyze League and Club fan (BLADE) data to identify trends, behavioral patterns, and growth opportunities.
- Interface directly with NHL Clubs to assess fan data, provide club-specific insights, and support data-driven decision-making.
- Lead analytic to identify revenue‑generating opportunities and performance efficiencies.
- Lead the buildout and ongoing enhancement of Tableau dashboards, reporting suites, and analytic frameworks used by Clubs and League executives.
- Support and refine data flows into the NHL’s internal ticketing data warehouse.
- Translate complex quantitative findings into compelling narratives, visualizations, and business recommendations.
- Oversee analytics related to leaguewide primary and secondary market performance, including pricing, demand forecasting, yield optimization, and consumer behavior trends.
- Provide executive‑ready insights that inform the League’s ticketing strategy, premium seating initiatives, and cross‑Club benchmarking.
- Ensure the quality, consistency, and reliability of all reporting outputs.
QUALIFICATIONS
Knowledge Areas/Experience
Required
- The ideal candidate will, at minimum, have a degree in a relevant area from a four-year college or university
- 5-7 years of work experience data strategy or analytics, or business intelligence role, preferably within a major professional/collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA), but industry experience is not required
- Proven experience leading high‑visibility analytics initiatives that supported executive or C‑suite stakeholders
- Strong technical proficiency including:
- Advanced Tableau skills, including dashboard development and visualization best practices
- Strong Excel and PowerPoint skills
- Intermediate‑to‑advanced SQL proficiency
- Experience with Python or R preferred (for statistical modeling, automation, or data manipulation)
- Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus
Required Skills
- Exceptional analytical, problem‑solving, and critical‑thinking skills
- Ability to distill complex data into simple, actionable insights for senior leadership
- Strong interpersonal skills with the ability to influence cross‑functional teams and build trusted partnerships
- High attention to detail, strong organizational skills, and the ability to manage multiple projects simultaneously
- Proactive, adaptable, and motivated to independently acquire and absorb knowledge, skills, and emerging techniques and technologies
- Ability to maintain discretion, confidentiality, and professionalism when handling sensitive information
- Ability to travel periodically (domestic and international) and work non-standard hours as needed
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$100 - 125K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
This position will be based in our New York City Office. Are you willing and able to commute to our office for this position?
If you are not currently living in the tri-state area, are you willing and able to relocate at your own expense for this position?
Do you have the legal right to work in the United States?
Will you now or in the future require visa sponsorship to continue work in the United States?
What are your salary expectations for this role? (NOTE: We are NOT asking for your current salary or salary history)
How did you hear about this position? Where did you first see this role posted?
On a scale of 1-10 where 10 is the highest, please rate your proficiency with statistical or programming languages (e.g. Python, R)?
On a scale of 1-10 where 10 is the highest, please rate your proficiency with data visualization tools (e.g. Tableau, Looker, PowerBI, Qlik).
On a scale of 1-10 where 10 is the highest, please rate your proficiency with Microsoft Excel.
Describe two highly visible analytics projects you have worked on that supported executive leadership. These could include enterprise-wide reporting packages, C‑suite briefings, ad-hoc requests, strategic insights, or other impactful analyses.
Do you have 2+ years of work experience in a similar role? If yes, where and in what role?
