NHL Team Jobs

NHL Team Jobs

Seasonal Associate, Partnership Marketing

NHL Team Jobs - Entry Level
Toronto · ON · Canada · Hybrid
Paid Internship · Marketing · Consumer Marketing/Brand Management
SUMMARY
Temporary full-time experiential learning opportunity (approximately 6 months - January 2026 to June 2026) for an entry-level sports marketing professional who is primarily focused on the corporate and business aspects of the professional sports industry. This role will expose the candidate to a variety of functions and tasks related to partnership marketing at the National Hockey League. The candidate will gain an appreciation for how corporate marketing fits into the NHL's business model and will understand League rights and generalities around partner contracts and activation needs. In summary, the candidate will directly participate in, and gain an appreciation for, the daily tasks, duties and responsibilities required in the management of League corporate partners.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Provide required support to the partnership marketing team with respect to sponsor activation fulfillment, market research execution, and NHL-controlled media reporting/valuation
2. Support the creation of reports and presentations for internal and external stakeholders, as well as partner activation tracking summaries
3. Assist in the planning/execution/reporting of NHL Jewel Events such as Kraft Hockeyville and the Stanley Cup Playoffs
4. Support the planning and execution of corporate partner Stanley Cup Playoff programming including contesting, content production and planning and fulfillment of Grand Prize winners
5. Monitor and report bi-weekly on industry trends for NHL partner programs and other best-in-class campaigns
6. Join partner status calls, as required
7. Perform other administrative or service functions, as required

QUALIFICATIONS:
1. Strong working knowledge of sports marketing and the sport of hockey
2. Experience in event planning including (but not limited to) budget tracking and on-site execution is considered an asset
3. Experience with Social Media, Microsoft Outlook, PowerPoint, etc. and some graphics skills is considered an asset
4. High level of interest / familiarity in emerging media including broadcast and social media platforms
5. High level of interest / familiarity with innovation in the sports and technology space
6. Exceptional attention to detail and commitment to accuracy in all tasks taking a proactive approach towards the elimination of errors before they occur
7. Demonstrated ability to work with minimal supervision, take the initiative on projects and operate with a high level of confidence and ownership in all tasks
8. Superior interpersonal and relationship management skills, as well as writing and communication skills
9. Strong problem-solving skills and an ability to be flexible and adapt quickly to changing demands
10. Possesses and displays a professional attitude, appearance and demeanor at all times

EDUCATION AND/OR EXPERIENCE:
  • Successful completion of post-secondary education in Marketing, Commerce, or related field
  • 1+ year marketing experience within brand/sports/entertainment marketing, event management, or related field

LANGUAGE SKILLS:
  • Superior English spoken and written is required, with bilingualism in French considered an asset
We thank all applicants for their interest in this opportunity however only those candidates selected for an interview will be contacted.

No phone calls, emails, or recruitment agency inquiries. Candidate application receipt confirmations and/or recruitment status update inquiries will not be provided.

 
The National Hockey League is an Equal Opportunity Employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristic. The NHL welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Questions:

  1. Are you currently legally authorized and eligible to work in Canada for any employer?

  2. Please state your per hour compensation expectation. **Note: a numeric response is required in order to be considered for this position.**

  3. Do you currently reside on a permanent basis in the City of Toronto or within the Greater Toronto Area?

  4. Are you flexible, willing and available to work evenings, weekends and holidays as necessary?

  5. What is one brand in sport that stands out to you as it relates to their marketing campaigns? Provide an example and explain why.

  6. An area of focus for this role will be to provide relevant research/information to the business to continue to elevate the NHL and its partners. Name an area of opportunity for the NHL and its partners that you’d like to research more in-depth if you were the successful candidate.

  7. What excites you most about this role?