ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.
At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
WHAT WE EXPECT OF YOU
SUMMARY
This strategic role on the social media team manages day-to-day social media marketing, content development and publishing strategy in coordination with the marketing team to meet shared goals and support multiple areas of the NHL business.
This role specializes in social media execution to drive awareness, tune-in, ticket sales and merch sales for major NHL initiatives and events. Competitive candidates will demonstrate useful experience using both creativity and social data analytics to make key insights that shape organic and paid social strategy.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead social media marketing efforts across the NHL’s channels to promote the NHL’s major events, initiatives, and innovation projects. These include, but are not limited to: All-Star, Winter Classic and additional outdoor games, Stanley Cup Playoffs and Final, plus digital fan engagement initiatives
- Plan organic social ticket sales strategy for NHL events in partnership with larger ticketing team
- Lead strategy and publishing efforts for the NHL Shop Instagram handle by working collaboratively with the consumer product licensing team and relevant merchandise brand partners to elevate their online community and drive sales and engagement for NHL CPL and Fanatics.
- Plan, develop, produce and distribute content to drive new and existing fans to tune into NHL games in coordination with social media teams of rights-holding broadcast partners
- Manage relationships between rightsholder social teams and the NHL social team
- Develop social content programs that drive fan engagement and NHL/partner success with NHL eSports, NHL Innovation Team (ADVs, Roblox, etc.) and other business development initiatives
- Lead the strategy for the NHL Instagram’s broadcast channels so they can be utilized as a lower funnel marketing tool
- Lead the social content promotion of NHL produced programs distributed off NHL channels
- Work collaboratively with internal data analytics team to assess the effectiveness of campaign strategies and present this data following each campaign
- Research innovative social media marketing strategies across sports and entertainment brands and use effective approaches to develop new techniques and strategies for engaging fans
- Seek out new fans in new places, including fans whose fandom might not draw a direct line back to live hockey but whose passion is undeniable, i.e. eSports
QUALIFICATIONS
Knowledge Areas/Experience
Required
- 2-5 years of relevant marketing or social experience
- Outstanding communication and project management skills with the ability to constantly prioritize requests and tasks both internally and externally
- Proven experience developing content and social media strategies required to leverage social media to meet business goals and demonstrated ability to proactively communicate plans and recap the execution to measure success.
- Eager to seek out and receive feedback while remaining wide open to constructive criticism with consideration and confidence
- Excellent creative writing and interpersonal skills
- Must be very organized, a self-starter and resourceful
- Ability to think creatively, execute, and project manage across many touchpoints
Preferred
- Marketing or social experience working at a large, internationally recognized brand
Education/Certifications
Required Skills
- Strong Microsoft Office skills, particularly Excel and PowerPoint
- Highly developed verbal and written communication skills with the ability to influence at leadership levels
- Demonstrable proficiency in data analysis and assessment abilities
- Highly organized, attention to details and strong follow-through
- A positive energetic attitude
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$80-90K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
