Manager, Partnership Marketing - National Hockey League (NHL) (Toronto · ON)

National Hockey League (NHL) jobs
Sports Jobs in Toronto · ON
Marketing: Sales & Marketing Management
Responsible for day-to-day management of League Corporate Partners in Canada.  Leverage League assets to develop and execute fully integrated Partner/NHL campaigns to deliver against brand objectives and achieve business results.  The candidate will find opportunities to strategically align Partner programming with League initiatives including (but not limited to) Technology, Innovation and Purpose driven programs.  Provide high-end client service with solutions-oriented feedback to continuously grow the Partner relationship and deepen engagement with the NHL.  Continuously look for new ways to maximize the third-party reach of our partners and help advance the League’s marketing priorities and business driven story lines.

  • Acts as the "Engagement Manager" for current and new Corporate Marketing Partners; connecting the Partner with all NHL departmental functions.
  • Assists Partners in short and long-term plan development with responsibilities for project management from concept development through to promotion implementation and measurement.
  • Deciphers and applies research insights to elevate Partner programming.
  • Works with Partners and internal digital teams, media agencies/rightsholders to develop strategic content and media plans.
  • Works closely with Partners on the planning, development and execution of national marketing, high-end customer hospitality and on-site activation plans around NHL Events and Games. 
  • Responsible for fulfilling all contractual obligations and pro-actively selling new opportunities designed to further enhance the Partner's association with the NHL while increasing League revenue.
  • Will have specific renewal and upsell targets for League platforms and League-controlled media properties.
  • Setting the day-to-day direction for account management.
  • Provides management oversight and mentorship to an account executive.

Successful completion of post-secondary education with a focus on Business.
6+ years marketing experience at a client, property or agency, with direct experience managing the development and execution of client programs that leverage a professional sports property.
B2B marketing/product marketing and content development experience in a high tech, innovative environment is an asset.
Proven aptitude and interest in emerging media and technology.
Ability to analyze information to create compelling storytelling assets to profile business and technology narratives.
Experience managing partner executions, events and VIP Corporate Hospitality.
Strong strategic marketing, brand, promotional and advertising skills.
Superior interpersonal and relationship management skills.
Strategic selling skills with ability to creatively connect brands to our game.
Extensive project management experience with proven executional excellence.
Superior verbal and written communication abilities.
Bilingualism (French, written and spoken) is an asset.
Excellent planning and organizational skills.
Results oriented with a drive to succeed.
Logical with ability to multitask, prioritize and deliver in a dynamic environment.
Advanced knowledge of Microsoft Office (Power Point, WORD, EXCEL).
Ability to travel domestically and internationally (US, Europe).

We thank all applicants for their interest in this opportunity however only those candidates selected for an interview will be contacted.
No phone calls, emails, or recruitment agency inquiries. Candidate application receipt confirmations and/or recruitment status update inquiries will not be provided.

The National Hockey League is an Equal Opportunity Employer. We do not discriminate based upon race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristic. The NHL welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Job Questions:

  1. Are you currently legally eligible to work in Canada for any employer?

  2. Please state your annual salary expectations. **Note: a numeric response is required in order to be considered for this position.**

  3. Do you currently reside on a permanent basis in the City of Toronto or within the Greater Toronto Area?

  4. Are you willing and flexible to work evenings, weekends and holidays as may be required?

  5. Do you possess 6+ years of prior marketing experience at a client, property or agency, with direct experience managing the development and execution of client programs that leverage a professional sports property?

  6. Please briefly describe an example of a brand marketing program or strategic activation platform you developed and executed that successfully leveraged a sports property.

  7. What is your experience in applying data to help drive the communication and/or sell-thru of marketing concepts to relevant stakeholders?

  8. In your opinion, which NHL Partner has the greatest opportunity activate against their national rights and why?