National Hockey League (NHL)
Manager, International Social Media
National Hockey League (NHL) - Manager
Zurich · Switzerland · Hybrid
Digital Marketing · Social Media
0
1
day ago
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
The Manager, International Social Media supports the execution of the NHL’s content and programming strategy across key international markets. This role is focused on developing engaging social concepts, applying performance insights to optimize content, and delivering actionable reporting that helps grow and deepen engagement with international audiences.
Working closely with the Director, International Social Media and the NHL’s international agency partner, this position will support the production, publishing, and optimization of content across market-specific social platforms. The Manager should bring a strong foundation in social media marketing, a clear understanding of platform best practices, and a passion for expanding the global reach of the game through culturally relevant content.
The ideal candidate has strong hockey knowledge, thrives in a fast-paced environment, and is comfortable managing multiple priorities at once. This person will play an important role in shaping the NHL’s international social voice and helping connect the game with fans around the world.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Support the development and localization of social content for key international markets, including Europe, Germany, Australia, China, and Spanish-language audiences, in alignment with league strategy and agency partner, with platform-specific fluency across each market’s primary channels.
- Support the development and execution of content plans in collaboration with agency partner that build awareness and drive tune-in for international tentpoles, including NHL Saturday/Sunday and NHL Prime Time broadcasts, Global Games, fan events, and grassroots initiatives.
- Partner with internal and external stakeholders, including NHL.com international editorial, PR, NHL clubs, market-specific local leagues and clubs, and broadcast partners, to align messaging, priorities, and execution.
- Coordinate asset delivery and information sharing across teams, agency partners, and international rightsholders to support timely, consistent execution of international social strategies.
- Analyze social performance, website traffic, digital metrics, and ratings to identify trends, assess effectiveness, and surface growth opportunities across international markets.
QUALIFICATIONS
Knowledge Areas/Experience
Knowledge Areas/Experience
Required
- 3–5 years of professional social media experience; sports experience preferred.
- Strong passion for hockey and deep knowledge of the NHL, including its teams, players, history, rules, and game dynamics.
- Excellent verbal and written communication skills, with strong organization, attention to detail, and follow-through.
- Ability to manage multiple projects and priorities simultaneously.
- Strong understanding of major social platforms, including Facebook, X, Instagram, TikTok, and WhatsApp; familiarity with China-specific platforms, including Weibo, Douyin, and WeChat a plus.
- Culturally fluent in European markets, particularly the DACH region and Nordics, with a strong pulse on regional trends, entertainment, music, and broader cultural conversations beyond sport.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Positive, energetic, and collaborative approach.
- Experience with social publishing, analytics, and social listening tools.
- Fluent in English; Fluent in English; German language proficiency strongly preferred; additional language skills in a Nordic language or Czech a plus.
- Willingness to travel as needed.
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
SALARY RANGE:
90-100 CHF
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
This position will be based in our Zurich Office. Are you willing and able to commute to our office for this position?
Do you have the legal right to work in Switzerland?
Will you now or in the future require visa sponsorship to continue work in Switzerland?
Please provide an example of a North American sports organization that successfully used social media to drive you to watch, purchase, or sign up for something. What made the activation effective?
On a scale of 1–5, where 5 is the highest, how would you rate your cultural fluency in European markets and regional trends, particularly in the DACH region and the Nordics? Please explain your rating.
On a scale of 1–5, where 5 is the highest, how would you rate the NHL’s social media brand awareness in Europe? Why do you give it that score?
Tell us about a time you translated a broader marketing initiative into a social media program. Walk us through your approach from strategy and execution through measurement and evaluation of success.
