ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
The NHL is seeking a Manager, Fan Analytics, who will serve as a key member of the Fan Engagement & Analytics team, responsible for deriving data driven insights that support leaguewide fan engagement, primary and secondary market ticketing performance, and strategic growth initiatives across all 32 Clubs.
This role will oversee the analysis of fan, ticketing, premium seating, and behavioral data—leveraging both raw datasets and outputs from statistical models. The Manager will support executive decision-making, lead cross-functional analytic projects, and collaborate closely with Clubs, internal stakeholders, and the BLADE project team.
This position requires strong analytical acumen, excellent communication skills, and the ability to transform complex data into clear, actionable insights.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Analyze League and Club fan (BLADE) data to identify trends, behavioral patterns, and growth opportunities
- Interface directly with NHL Clubs to assess fan data, provide club-specific insights, and support data-driven decision-making
- Establish and maintain quality standards for customer profiles, fan data accuracy, and overall data hygiene
- Manage sponsorship and premium fan data collection processes and related data portals
- Create simple, clear, and highly visual dashboards and reports to communicate insights across the League
- Deliver insights that support ticketing and premium sales strategies for all 32 Clubs
- Analyze leaguewide primary and secondary market data to provide insights into pricing, demand, yield optimization, and consumer trends
- Support and refine data flows into the NHL’s internal ticketing data warehouse
- Build standardized leaguewide Tableau dashboards and reporting suites for Clubs and League stakeholders
- Collaborate with Ticketing, Business Analytics, and Fan Engagement teams to identify revenue-generating opportunities
- Translate complex analyses into clear narratives and actionable recommendations
- Present insights and trends to internal teams, Clubs, and executives in a digestible, visually compelling manner
QUALIFICATIONS
Knowledge Areas/Experience
Required
- 3-5 years of work experience in data strategy or analytics, or business intelligence role
- Strong technical proficiency including:
- Advanced dashboarding and data visualization skills (Tableau, Domo, Power BI, Looker, etc)
- Advanced Excel, strong PowerPoint
- Experience with SQL (intermediate+)
- Experience or working knowledge of analytical tools such as Python or R
- Experience with AI tools such as Microsoft Copilot, ChatGPT, Claude, Bricks, etc.
Preferred
- Experience within a major professional/collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA), but industry experience is not required
Education/Certifications
- The ideal candidate will, at minimum, have a degree in a relevant area from a four-year college or university
Required Skills
- Excellent analytical, problem-solving, and critical-thinking skills
- Strong written and verbal communication skills, including the ability to translate data into business actions
- Highly collaborative with strong interpersonal skills and the ability to work across departments and teams
- Exceptional organizational skills, attention to detail, and follow-through
- Proactive, adaptable, and motivated to independently acquire and absorb knowledge, skills, and emerging techniques and technologies
- Ability to maintain discretion, confidentiality, and professionalism when handling sensitive information
- Ability to travel periodically (domestic and international) and work non-standard hours as needed
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$100-105K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
