Director, Innovation & Growth Strategy
National Hockey League (NHL) - Director
New York, NY · Hybrid
Consulting/Strategic Planning · Business Analytics · Fan Development
$140,000 - $160,000 / year
2
0
hours ago
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU
SUMMARY
The National Hockey League is seeking a Director, Innovation & Growth Strategy to lead research, strategic planning, and ecosystem development initiatives that strengthen the future of hockey participation globally.
This role will identify, evaluate, and advance opportunities that improve access to the game, increase participant retention, and strengthen the connection between hockey participants and the NHL business. Working across internal departments and external stakeholders, the Director will develop evidence-based strategies and actionable recommendations addressing key areas impacting rink infrastructure, equipment manufacturing/retail, player development pathways, tournaments/events, technology, policy and alternative forms of the game.
The ideal candidate combines deep credibility within the hockey ecosystem with a strategic, analytical, and entrepreneurial mindset. They are equally comfortable reviewing research, leading complex projects, facilitating stakeholder discussions, and presenting recommendations to senior executives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Strategic Research & Insights
- Lead research initiatives focused on understanding the current state and future opportunities of youth and amateur hockey participation.
- Analyze participation trends, retention data, demographic shifts, consumer behavior, and industry developments.
- Develop evidence-based recommendations that support long-term participation growth.
- Conduct benchmarking across sports, youth development organizations, and recreation industries to identify best practices and emerging trends.
- Translate complex research and data into clear insights and actionable strategic recommendations.
- Ecosystem Development
- Evaluate challenges and opportunities across the hockey ecosystem, including:
- Rink infrastructure (Structures, components and business models).
- Equipment affordability and innovation.
- Youth development programming.
- Alternative and entry-level forms of hockey.
- Technology solutions.
- Policy and governance considerations.
- Events and community engagement.
- Identify barriers to participation and retention and recommend scalable solutions.
- Assess how NHL initiatives can better support participant growth and strengthen pathways into lifelong fandom.
- Evaluate challenges and opportunities across the hockey ecosystem, including:
- Stakeholder Engagement
- Build and maintain productive relationships across the hockey landscape, including:
- National and regional governing bodies.
- Rink operators and facility owners.
- Equipment manufacturers and retailers.
- Technology providers.
- Youth hockey organizations.
- Community and grassroots leaders.
- Professional, collegiate, and amateur hockey stakeholders.
- Facilitate collaboration among diverse stakeholder groups to align around common growth objectives.
- Represent the NHL at industry meetings, conferences, workshops, and stakeholder forums.
- Build and maintain productive relationships across the hockey landscape, including:
- Business Case Development and Investment Analysis
- Develop business cases and economic models to evaluate growth opportunities.
- Assess the financial feasibility, scalability and long-term impact of initiatives related to infrastructure, programming, technology and equipment.
- Evaluate potential partnership, sponsorship, funding and investment opportunities that support growth objectives.
- Analyze public, private and non-profit funding models across youth sports and recreation industries.
- Support the development of recommendations regarding resource allocation, investment prioritization and ecosystem development strategies.
- Strategic Project Leadership
- Lead cross-functional projects from ideation through implementation planning.
- Develop business cases, strategic frameworks, and recommendations for senior leadership.
- Bring forward new business models, deal structures.
- Manage multiple workstreams simultaneously while maintaining strong organization and attention to detail.
- Establish KPIs and measurement frameworks to evaluate initiative effectiveness and participation outcomes.
QUALIFICATIONS
Knowledge Areas/Experience
Required
- Minimum 5 years of professional experience in strategy, consulting, sports business, research, analytics, participation development, or a related field.
- Demonstrated knowledge of the hockey ecosystem, including youth participation, development pathways, and stakeholder landscape.
Education/Certifications
- Bachelor’s degree in Business, Sports Management, Public Policy, Economics, Research, Analytics, or a related field.
Skills
- Strong analytical and problem-solving skills with the ability to synthesize quantitative and qualitative data.
- Exceptional written, verbal, and presentation skills.
- Proven ability to build relationships and influence diverse stakeholders.
- Highly organized with strong project management capabilities.
- Self-starter with the ability to work independently and proactively identify opportunities.
- Curious, open-minded, and committed to evidence-based decision making.
Desired Characteristics
The successful candidate will be:
- Intellectually curious.
- A strategic thinker with a commercial mindset.
- Able to balance mission-driven objectives with economic and political realities.
- Credible within the hockey community.
- Data/Insights driven.
- Entrepreneurial and proactive.
- Comfortable navigating ambiguity and emerging opportunities.
- Creative and innovative in generating new ideas and solutions.
- Passionate about increasing access to hockey and strengthening the future of the sport.
Impact
This position will play a critical role in shaping the future of hockey participation by helping the NHL better understand, support, and strengthen the youth and amateur hockey ecosystem. Success will be measured by the quality of strategic insights generated, the effectiveness of stakeholder engagement, and the development of initiatives that create meaningful improvements in access, retention, and participant connection to the game.
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$140-160k
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.