Digital Producer, Part Time/Seasonal
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada.
WHAT WE EXPECT OF YOU
SUMMARY
This position focuses on identifying, creating, distributing, and publishing content to the NHL’s digital platforms. As the demand for content on the NHL's web and social platforms continues to grow, this is your opportunity to grow with us in a fast-paced, innovative, and collaborative environment, reaching our fans around the globe.
The ideal candidate is a digital expert who is passionate about sports content—from conception and creation to publishing and delivery—and understands the importance of SEO, grammar, accuracy, aesthetics, and punctuality in creating a brand that keeps fans engaged. Not only do they understand the nuances of desktop, mobile, app, and social, but they also understand the game of hockey, the NHL's players and teams, statistics, history, and what separates the NHL from other sports and entertainment entities.
Lastly, this candidate has their finger on the pulse of the entertainment world and spends their free time immersing themselves in podcasts, social spaces, and niche media or consuming short—and long-form content that puts them in a position to help the NHL grow the game of hockey.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Creating SEO-based copy for NHL video highlights and features.
- Video thumbnail creation and editing to increase impressions.
- Populating NHL channels with VOD content across platforms.
- Utilizing internal AI software to produce real-time NHL video content.
- Developing an SEO strategy for titles, descriptions, and keywords on NHL platforms.
- Management and upkeep of internal and external content streams.
- Managing various streams of communications linking internal and external stakeholders.
- Liaising between the NHL and partners to ensure the delivery of content.
- Monitoring sports-media trends to make content decisions for the NHL's Youtube page.
QUALIFICATIONS
Knowledge Areas/Experience
- Must have at least 3+ years of SEO experience
- Advanced experience with Adobe Creative Suite, or similar applications
- SEO certification
- Adobe Certified Professional certificate
- Excellent written communication skills and ability to execute on feedback
- Experience managing a YouTube channel for a sports brand or media organization
- Experience with YouTube analytics (or similar program), with the ability to interpret the data and translate it into engagement opportunities
- Knowledge and understanding of the NHL at an expert level, with passion for the storylines surrounding its players, coaches, teams, statistics, standings, and history
- Ability to work on deadlines in a fast-paced environment, handling multiple tasks simultaneously with a composed, precise, and detail-oriented approach
- Excellent organizational and project management skills
- Willingness to work a flexible schedule, as this position requires working days, nights, weekends, and holidays based on the NHL calendar
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
Job Questions:
This position will be based in our New York City Office. Are you willing and able to commute to our office for this position?
If you are not currently living in the tri-state area, are you willing and able to relocate at your own expense for this position?
Do you have the legal right to work in the United States?
Will you now or in the future require visa sponsorship to continue work in the United States?
What are your salary expectations for this role? (NOTE: We are NOT asking for your current salary or salary history)
How did you hear about this position? Where did you first see this role posted?
Have you done any sports copywriting on web or app? If so, where and what style?
Have you worked in a CMS? If so, what responsibilities did you have pertaining to SEO?
On a scale of 1 to 5 (5 being the highest) please rate your skill level in graphic thumbnail design.
On a scale of 1 to 5 (5 being the highest) please rate your knowledge of the National Hockey League