ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world, and is one of the major professional sports leagues in the United States and Canada.
With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey.
At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone – and inclusion belongs on the ice, in the locker rooms, boardrooms and stands.
WHAT WE EXPECT OF YOU
SUMMARY
The NHL is looking for an analyst to join the Research & Insights team, which functions as a knowledge-center across all the league’s business units and stakeholders. The team is tasked with uncovering strategic insights to inform optimization across the entire NHL ecosystem, with a targeted lens on developing the fanbase and deepening engagement. The team’s work centers on conducting primary research (largely via third-party research vendors) and leveraging an array of syndicated data sources to gauge consumer motivations, preferences, and behaviors. The team analyzes the data, synthesizes learnings into actionable insights, and develops data narratives to communicate findings.
This role will focus primarily on partnerships, sales, and solutions research, and will work closely with the Research Manager to help support the NHL’s Business Development department. In addition to these responsibilities, the analyst will support a wide range of research initiatives across the NHL, including but not limited to: domestic and global fan development, brand and club health/tracking, innovation and growth strategy, and marketing/fan engagement initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Be an established expert and go-to-resource for fan insights utilizing both primary and syndicated resources (including but not limited to YouGov, Vision Insights Decoder, etc) to support strategy, new business, and partner renewal initiatives
- Mine and leverage a variety of data sources, and partner with internal clients, to monitor and distill NHL fan/market insights pertaining to behaviors, consumption, and perceptions
- Support Business Development initiatives by analyzing data across a variety of sources to help build compelling stories to prospective partners, and support current partners throughout the entire partnership life cycle (renewal, campaign recaps, etc)
- Support the design of questionnaires, program / script surveys, analyze and create reports that draw out meaningful insights to help inform strategic decisions
- Client relationship building and management – both internal/cross-departmental clients, and with first party research agencies
- Pull, clean, and analyze robust data sets to fulfill regular ad hoc requests – with a focus on highlighting serviceable insights tailored to each specific business question
- Translate research data into concise, actionable insights and recommendations through visual, creative, and compelling story-driven reports. Help key stakeholders understand our narrative around NHL fans, brand health, partner/category engagement and partnership impact
- Work collaboratively with other business units across the organization to provide more holistic, story-driven insights around fan profiles and partnership effectiveness
- Employ a strong sense of organization to manage tasks across multiple projects at once and participate in cross-departmental sharing of best practices and collaboration
QUALIFICATIONS
Knowledge Areas/Experience
Required
- Familiarity with syndicated research products and their interfaces (YouGov, Nielsen Scarborough, Global Web Index, etc.)
- Expertise in Microsoft PowerPoint and Excel, including use of charting functionality, formula writing, logic statements, pivot tables, index/lookups
- Excellent communication skills and ability to distill complex ideas into creative, digestible, and data-driven reports/narratives
- An analytical and critical thinker who can evaluate large sets of data and extract meaningful findings and solutions
- Understanding of research methodologies and sampling strategies
- Must be a team player; ability to be flexible and collaborative is a must
- Ability to work both independently, and within a team, and establish effective interdepartmental relationships
- Attentive to detail, proactive project management, and strong relationship-building skills
Preferred
- Possess a naturally curious mindset and passion for understanding consumer behavior
- Drive to contribute both strategically and tactically
- Enthusiasm for working with data, and always looking to learn
- Ability to participate in conversation with internal stakeholders to understand project objectives and deliver actionable insights
Education/Certifications
- Bachelor’s degree required. 1-2 years’ work experience— sports/entertainment experience is a plus
CORE COMPETENCIES
These core competencies reflect the underlying values that are necessary to represent the National Hockey League:
- Accountability
- Adaptability
- Communication
- Critical Thinking
- Inclusion
- Professionalism
- Teamwork & Collaboration
The NHL offers U.S. regular, full-time employees:
Time to Recharge: Utilize our generous Paid Time Off (PTO) to focus on your well-being and ensure a healthy work/life balance. PTO includes paid holidays, vacation, personal and sick days, plus an extra day off for your birthday.
Ability to Focus on your Health: Along with competitive salaries, the NHL offers comprehensive health benefits to employees and their eligible dependents effective on their first day with us – there is no waiting period. The NHL subsidizes a large portion of the health benefits costs, therefore your cost for medical, dental and vision coverage is minimal.
We also offer our employees and members of their household access to our Employee Assistance Program (EAP) to support mental, physical, and financial health. In addition, employees have access to a digital wellness resource designed to improve health and happiness through courses in sleep, movement, and focus. These services are confidential and at no-cost to our employees.
Childcare Leave: Because your family is the NHL family, employees are offered comprehensive Childcare Leave to welcome your new addition. The primary caregiver to the child is entitled to up to 12 weeks of paid Childcare Leave, at full pay, following the birth, adoption, or placement of a child.
Employees that are not the primary caregiver to the child are entitled to up to 6 weeks of paid Childcare Leave, at full pay, which must be taken within the first 6 months following the birth, adoption, or placement of a child.
Confidence in your Retirement Goals: Participate in the NHL’s Savings Plan which includes a 401K (pre-tax and Roth options) plus non-elective (employer) contributions to keep your retirement goals on track.
A Hybrid Work Schedule: The NHL recognizes the value of flexibility in work locations/schedules to help our employees balance work/life priorities. Hybrid work schedules are available for a majority of our roles.
Our New Headquarters: Our new, state of the art, offices are located at One Manhattan West in Hudson Yards. When you’re in the office, you can conduct meetings in one of our high-tech conference rooms, have lunch with a view or play in the game room. Employees can also enjoy New York’s newest neighborhood that is home to more than 100 shops, culinary experiences, and public artwork.
A Savings for Commuting: Participate in the NHL’s pre-tax commuter benefit plan which helps offset the financial cost of traveling to and from our office.
NHL Partner Rates: Unlock exclusive pricing from our Partners that include savings on travel, consumer goods and services, plus the NHL Store.
Life at the NHL: In your first few days, you meet with your new teammates and the HR Team. You have the opportunity to learn more about the NHL and our workplace culture. Employees are invited to play hockey during our Tuesday Night Skate at Chelsea Piers, join our Employee Resource Groups and more. You are a part of our team and we encourage you to be your authentic self, adding to our dynamic workplace culture.
SALARY RANGE:
$65-70K
Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to: experience/training, market demands, and geographic location.
When applying, please be sure to include a cover letter with your salary expectations for this role. We thank all applicants for their interest in this opportunity, however only qualified candidates selected for an interview will be contacted. NO EMAILS OR PHONE CALLS PLEASE.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
