Vice President, Marketing - Detroit Red Wings (Detroit · MI)

Detroit Red Wings Jobs
Sports Jobs in Detroit · MI
Marketing: Marketing
Job Summary:
The Detroit Red Wings seek a dynamic, strategic, and innovative marketing executive to create and implement a targeted and thorough marketing and brand strategy that drives revenue growth (primarily through ticket sales and Corporate Partner engagement) and build the brand. Specifically, this individual will develop and implement a cohesive and complementary strategy that achieves both engagement and conversion throughout the calendar year.

Key Responsibilities:
Develop and lead a multi-faceted marketing and brand strategy focused on enhancing revenue opportunities across all revenue streams and creating a narrative to drive compelling storytelling

Develop best in class digital, mobile, social and content strategy aligned to overall brand strategy

Work in close partnership with, and drive synergy between, marketing, creative, community relations, and communications efforts.

Lead media buying strategy efforts to deliver maximum impact and identify new audiences

Work in close partnership with the creative team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of the project’s design.

Partner with Ticket Sales, Service & Operations and other teams to conceptualize campaigns that enhance platforms and drive revenue for individual ticket sales and ancillary revenue opportunities, including merchandise.

Collaborate closely with Entertainment, Production, and Promotions teams to maximize the effectiveness of messaging and branding both in-market and in-arena and to proactively develop unique, year-round promotional plans.

Collaborate with the internal Data Analytics team to develop, monitor, and evaluate marketing decisions using analytics that measure outcomes and assess quantifiable metrics and develop action plans and apply learnings to leverage results that will maximize marketing and sales efforts

Coordinate marketing efforts with Red Wings secondary market partner to creative a cohesive and complementary ticket sales strategy

Collaborate with Sponsorships to create monetize assets that supports the Red Wings brand and partner objectives

 
Minimum Education/Qualification:

Bachelor’s degree in Marketing, Advertising, Business or related field

A minimum 10+ years of relevant marketing and communications experience in a complex, consumer-facing organization, focused on blue-chip brand development

Strong background experience developing 360-degree, multi-faceted marketing campaigns including creative, communications, influencer, media, digital and social media marketing

Experience leveraging data and analytics to influence marketing strategy and plans

Exceptional communication, interpersonal, and leadership skills and ability to thrive in a fast-paced, demanding environment

Experience leading and developing strategic channel plans and content calendars

Demonstrated background in developing various creative marketing collateral and campaigns for new and traditional media

Experience developing and managing successful multi-year brand and conversion campaigns for prestigious brand(s)
 
Working Conditions:

Office environment

Evening, weekend and holiday hours required.