Summary
The Director of Business Strategy will provide data driven insights and make data-drive recommendations to guide strategies that strengthen the Blue Jackets brand, grow the fan base, enhance the fan experience and generate revenue.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
- Direct data warehouse and CRM operations, and manage overall database strategy including system design, integrations, processes and integrity.
- Lead the development, management, and distribution of dashboards and reports on KPIs across sponsorship, premium, ticketing, marketing and digital. Assist with reporting and valuation of sponsorship assets.
- Oversee and perform analysis including predictive modeling, forecasting and projections. Translate data insights into actionable strategies, providing recommendations to key stakeholders.
- Oversee email/marketing automation and SMS to facilitate communication with current customers, increase the marketable database, generate leads and engage prospects.
- Collaborate with ticketing to develop projections, goals, annual pricing and revenue models to maximize revenue and retention.
- Lead customer insights including segmentation and fan research. Provide summaries and recommendations to guide strategy and tactics that enhance customer experience and grow the business.
- Manage relationships with business intelligence service providers.
- Develop and direct lead generation, nurturing and qualification campaigns to grow database and provide quality leads to ticket sales and premium seating.
- Collaborate with marketing to provide targeting and audience recommendations, customer journeys, measure ROAS, marketing attribution and campaign recaps.
- Ensure the organization is complying with all data regulations, laws and best practices, working in collaboration with legal department and applicable external third-party vendors.
- Oversee and prioritize projects and deliverables to meet required timelines.
- Provide mentorship and support the professional development of department staff
- Deliver ad-hoc projects and analysis.
Supervisor Responsibilities
Directly supervises employees in the Business Intelligence team. Responsible for the overall direction, coordination, and evaluation of this unit. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Competencies
Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.
Use of Technology - Demonstrates required skills; adapts to new technologies; troubleshoots technological problems; uses technology to increase productivity; keeps technical skills up to date.
Managing People - Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates' activities; makes self available to staff; provides regular performance feedback; develops subordinates' skills and encourages growth; solicits and applies customer feedback (internal and external); fosters quality focus in others; improves processes, products and services.; continually works to improve supervisory skills.
Strategic Thinking - Develops strategies to achieve organizational goals; understands organization's strengths & weaknesses; analyzes market and competition; identifies external threats and opportunities; adapts strategy to changing conditions.
Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
Communications - Demonstrates group presentation skills; expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Bachelor’s degree in business, mathematics, economics, data science, data analytics, statistics, economics or related field from a four-year college or university required; Masters degree preferred; and 5+ years of professional experience in business intelligence within sports industry (preferred), or business, consulting, finance, or related field; or equivalent combination of education and experience. Previous management experience preferred.
Computer Skills
To perform this job successfully, an individual should possess the following;
- Quantitative and analytical skills, including SQL and database management experience, and expertise in MS Excel.
- Experience in predictive modeling techniques (R/Python) such as regression analysis, customer profiling and segmentation.
- Experience with and working knowledge of Ticketmaster Archtics or other ticketing system.
- Experience with and working knowledge of data warehouses and CRM (preferred Salesforce and Two Circles (formerly KORE).
- Experience with and working knowledge of Salesforce Marketing Cloud.
- Experience with and working knowledge of data visualization, preferably Tableau.
- Experience with and working knowledge of GA4 and Adobe Analytics.
Physical Demands and Work Environment
While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is occasionally required to stand and walk. The noise level in the work environment is usually moderate.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
