The Senior Director of Marketing & Game Day Experience is responsible for overseeing the Worcester Railers Hockey Club Marketing department, driving fan engagement, leading community programming, and delivering a first-class in-arena experience. This role blends strategic marketing leadership with hands-on oversight of theme nights, promotions, and game presentation. The ideal candidate is collaborative, detail-oriented, creative, and committed to staying current with industry and digital trends.
Marketing Leadership
- Oversee, as leader of the department, the daily operations of the Marketing team
- Lead the staff responsible for marketing, social media, promotions, and community programming
- Develop and execute multi-channel marketing strategies to drive ticket sales, brand visibility, and fan engagement
- Oversee social media planning, posting cadence, creative direction, and cross-platform consistency
- Track and analyze website analytics, digital performance, and social metrics; adjust strategy based on performance data
- Manage marketing calendars, campaign timelines, and creative deliverables
- Support email marketing strategy, including segmentation, content development, and performance reporting
- Ensure adherence to brand standards across all digital, print, and in-arena materials
Game Day Experience & Production
- Lead the full game-day experience, ensuring a polished, energetic, and professional presentation
- Oversee the staff responsible for developing the game script, run-of-show, timing notes, and all in-game activations
- Provide direction, feedback, and final approval on all game presentation elements
- Coordinate with and supervise the Game Operations team, PA announcer, music director, production staff, and promotions team to ensure cohesive execution
- Oversee theme nights and specialty game programming, ensuring all elements align with brand standards
- Manage entertainment components including contests, fan engagement moments, giveaways, on-ice promotions, and intermission activities
- Serve as the on-site lead during games, guiding staff and resolving issues in real time
Community Programming & Outreach
- Oversee team responsible for community events and engagement initiatives.
- Collaborate with the community staff to support appearances, grassroots outreach, and special events
Cross-Department Collaboration
- Collaborate with Ticketing, Partnerships, Communications, and Game Operations to ensure alignment and consistency
- Partner with sales teams on campaigns, promotions, and fan acquisition strategies
- Support partnership deliverables that require marketing or game-day integration
Media & Public Relations
- Maintain strong relationships with local media outlets
- Assist with PR planning, distribution of press materials, and media coordination on game nights
- Identify compelling content opportunities to support storytelling and awareness
Qualifications
- Bachelor’s degree in marketing, communications, business, sports management, or related field preferred
- Experience in marketing, sports/entertainment, event management, or game presentation
- Strong understanding of social media platforms, digital trends, and analytics tools
- Ability to lead, manage, and mentor staff
- Excellent communication, organizational, and project management skills
- Ability to work evenings, weekends, and all home game nights
- Adobe Creative Services and Photoshop experience required
Physical & Additional Requirements
- Ability to lift up to 40 pounds
- Ability to stand for extended periods during events and games
- Comfortable working in a fast-paced, high-energy environment
- Willingness to support all aspects of the operation as part of an all-hands-on-deck culture
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
