The Toledo Mud Hens and Walleye is accepting applications for a Social Media Specialist. The Social Media Specialist is responsible for planning, developing, implementing, and managing social media strategies for The Toledo Mud Hens, Toledo Walleye, and Hensville. This role expands our digital footprint by developing strategies to connect with new audiences and increase engagement without existing base through compelling social media initiatives.

Responsibilities Include:

Develop and manage the day-to-day operations of the Mud Hens, Walleye, and Hensville social media channels.
Establish a targeted strategy for paid social media to heighten the teams brand awareness and drive sales.
Create comprehensive social media strategies, defining programs that use social media marketing technologies to increase visibility, membership, and traffic across all channels.
Develop content calendar, work with internal teams to manage publication of content across digital channels.
Monitor media trends, evaluate new tools and applications, and appropriately apply knowledge.

Qualifications and Experience:

Bachelor's degree in communication, English, Journalism, Public Relations, Marketing or related field.
Three (3) years' experience in social media.
Three (3) years' experience in digital marketing, product marketing or content creation highly preferred.

Skills and Competencies:

Practical experience of implementing successful social media campaigns.
Excellent verbal and written communication skills.
Thorough knowledge of and demonstrated proficiency with social media technologies such as Facebook, Instagram, Twitter, Tik Tok, Sprout Social, Snapchat, Tagboard, Untapped.
Must have the ability to work in a fast paced, ever-changing environment and industry.
Independent self-starter, creative, and strategic thinker.
Have excellent attitude and thrives in a highly collaborative work environment.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.