Position Summary
The Partnership Activation Coordinator will work on partnership activation initiatives for the Maine Mariners (ECHL Hockey). Suitable for the role are commercially aggressive professionals who have a track record in the sponsorship space of working on the delivery and execution of high value deals with creative activation strategies intertwined. This individual will oversee all aspects associated with the implementation, activation, reporting and delivery of assigned partnership accounts and is responsible for the day-to-day management and execution of partnership elements, maintaining a deep understanding of each partners’ marketing goals and business objectives as they evolve over the life of the partnership.
Responsibilities:
- Oversee Day-to-day management, activation and development of assigned Mariners partners
- Manage a portfolio of sponsors’ contractual elements, including but not limited to traditional media assets, in-market promotions, in-arena activation, hospitality, experiential, and community programs
- Develop and deliver effective and measurable sponsorship platforms for sponsors by managing expectations, communicating timelines, and ensuring contractual asset fulfillment
- Use a variety of methods and resources to creatively engage with, and enhance partner relationships, using industry knowledge and brand awareness to overcome challenges, create business opportunities, and exceed company objectives
- Collaborate with Director to develop a template and plan per sponsor to demonstrate ROI of marketing partnership initiatives and oversee development of mid-year and year-end partnership recaps and case studies.
- Collaborate with internal (ticketing, marketing, legal, finance, etc.) and external (Arena Operations, Signage Vendors, etc.) stakeholders on partnership initiatives and needs
- Manage internal and external partner expectations on processes, timelines, approvals, and deadlines
- Contribute to overall department revenue goals through current sponsor partnership renewals and upselling opportunities
- Serve as on-site, point-of-contact for all activations taking place within the Maine Mariners partnership portfolio
- Regularly conduct market research to keep current with partner news, best practices, industry trends and activation concepts
- Work with CRO and Director on key category and platform ideation for prospects
- Maintain accurate reporting processes, CRM database (Salesforce/KORE), procedures and partner database management
- Assist with the planning and execution of partnership-related events throughout the year
- Assisting marketing department with game presentation needs
- Collaborate with marketing department on community engagement initiatives
- Liaison between corporate partnerships and Maine Mariners foundation
- Other duties and responsibilities as assigned
Qualifications The qualifications listed below represent the credentials necessary to perform the essential functions of this position. To be successful in this position, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree required (preferably in Marketing or Sports Management).
- 1-2 years of professional sponsorship experience in a high-performance sponsorship environment, executing against multiple deals within property portfolio
- Ability to establish and maintain strong working relationships with corporate clients and co-workers.
- Creative Problem Solver with the ability to quickly understand brands/partners’ business models and how to grow their business.
- Highly driven self-starter, with ability to work independently without supervision, exercise discretion and independent judgment and make sound decisions in a fast-paced environment.
- An excellent communicator and accomplished presenter.
- An entrepreneurial mentality, with a willingness to roll up your sleeves and make things happen.
- Focused, diligent, hard-working and ambitious.
- Strong interpersonal skills.
- Trustworthy, loyal and ethical.
- Willingness to work the hours required to fulfill the commitments of the role.
- Proficient in Microsoft Word, Microsoft Excel, PowerPoint, Salesforce and KORE. Canva experience is a plus.
- Excellent written and verbal skills. Proven ability to correctly use punctuation and grammar. Exceptional listening skills.
- Possess high degree of integrity, discretion, and professionalism.
- Consistent, punctual, and regular attendance.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
