Maine Mariners
Director of Partnership Marketing
Maine Mariners - Director
Portland · ME
Corporate Partnerships · Marketing · Sales
0
7
hours ago
Our Team:
The Maine Mariners are a proud member of the ECHL, the premier AA professional hockey league in North America and a key development pipeline to the National Hockey League. As the ECHL affiliate of the Boston Bruins, the organization benefits from a strong and collaborative relationship with one of hockey’s most historic and successful franchises. The organization is committed to delivering a first-class sports and entertainment experience while serving as a central pillar of the Portland community.
The Mariners have built strong momentum in recent seasons, establishing a winning culture throughout the organization and advancing to the second round of the Kelly Cup Playoffs, while also driving significant growth in attendance, ticket sales, corporate partnerships, and overall revenue. This combination of on-ice success and business performance positions the club for continued growth and long-term success.
Position Summary:
The Director of Partnership Marketing/Activation will strategize and execute the delivery of high value sponsorship deals. This individual will oversee all aspects associated with the implementation, activation, reporting and delivery of assigned partnership accounts and is responsible for the day-to-day management and execution of partnership elements, maintaining a deep understanding of each partners’ marketing goals and business objectives as they evolve over the life of the partnership.
What You Will Do:
- Manage a portfolio of sponsors’ contractual elements, including but not limited to traditional media assets, in-market promotions, in-arena activation, hospitality, experiential, and community programs
- Develop and deliver effective and measurable sponsorship platforms for sponsors by managing expectations, communicating timelines, and ensuring contractual asset fulfillment
- Use a variety of methods and resources to creatively engage with, and enhance partner relationships, using industry knowledge and brand awareness to overcome challenges, create business opportunities, and exceed company objectives
- Develop creative, mutually beneficial activation plans across ticketing, digital content, marketing, and community initiatives
- Develop template and plan per sponsor to demonstrate ROI of marketing partnership initiatives and oversee development of mid-year and year-end partnership recaps and case studies.
- Contribute to overall department revenue goals through current sponsor partnership renewals and upselling opportunities
- Maintain accurate reporting processes, CRM database (Salesforce/KORE), procedures and partner database management
- Liaison between corporate partnerships and Maine Mariners foundation
Skills You Will Need:
- Ability to establish and maintain strong working relationships with corporate clients and co-workers
- Strong project management, cross-functional leadership, and deep analytical capabilities for post-event reporting
- Creative problem solver with the ability to quickly understand brands/partners’ business models and how to grow their business
- Highly driven self-starter, with ability to work independently without supervision, exercise discretion and independent judgment and make sound decisions in a fast-paced environment
- Proficient in Microsoft Word, Microsoft Excel, PowerPoint, Salesforce and KORE; Canva experience is a plus
Qualifications
- Bachelor’s degree required (preferably in Marketing or Sports Management)
- 7+ years of professional sports sponsorship experience in a high-performance sponsorship environment, executing against multiple deals within property portfolio
- Availability to work non-traditional hours—nights, weekends, and holidays—in sync with the ECHL calendar
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
