Maine Mariners
Director of Digital and Social
Maine Mariners - Director
Portland · ME
Media/Video Production · Digital Marketing · Social Media
0
7
hours ago
Our Team:
The Maine Mariners are a proud member of the ECHL, the premier AA professional hockey league in North America and a key development pipeline to the National Hockey League. As the ECHL affiliate of the Boston Bruins, the organization benefits from a strong and collaborative relationship with one of hockey’s most historic and successful franchises. The organization is committed to delivering a first-class sports and entertainment experience while serving as a central pillar of the Portland community.
The Mariners have built strong momentum in recent seasons, establishing a winning culture throughout the organization and advancing to the second round of the Kelly Cup Playoffs, while also driving significant growth in attendance, ticket sales, corporate partnerships, and overall revenue. This combination of on-ice success and business performance positions the club for continued growth and long-term success.
Position Summary:
The Director of Digital and Social Media will produce original video content, manage social media channels, and be the leader of all things digital at the Maine Mariners. Your primary goal will to be a storyteller, creating and producing engaging content. You will be drive brand awareness, engage audiences, and increase conversions by setting digital vision, managing creative teams, and analyzing KPIs.
What You Will Do:
- Concept, creative direct, shoot, and edit high-quality photo/video content and design graphics from pre-existing templates
- Develop, produce, and creative direct original photo/video formats, series, and one-off creative concepts that drive engagement on social and in arena
- Lead the publishing of content and community management across Instagram, Facebook, TikTok, X (Twitter), Threads, and YouTube
- Provide real-time social coverage at all Mariners events, including games, community events, and beyond
- Support Mariners players with social best practices, supplying them with assets and amplifying their personal content on team channels where appropriate
- Drive revenue through marketing efforts, promotions, and partnerships on digital platforms.
- Manage network of local freelance photographers, videographers, and creatives to produce high impact content in line with brand storytelling standards
Skills You Will Need:
- Expert in Adobe Creative Suite
- Exceptional short-form video and photo production skills - you can shoot, edit, and publish polished content under pressure in a live environment
- Deep, native understanding of social platforms—you use these platforms every day and know what makes content perform
- Sharp copywriting skills with the ability to match voice and tone to each platform and audience
- Highly organized and able to manage multiple projects simultaneously under deadline pressure
- Collaborative team player with strong cross-functional communication skills, with ability to deliver autonomously and as part of a team
Qualifications
- 7+ years experience producing digital and social media content
- Bachelor's degree in Digital Media, Communications, Film/Video Production, or a related field
- Experience contributing to or managing social media accounts for a professional or major collegiate sports franchise, entertainment property, or comparable high-volume brand
- Availability to work non-traditional hours—nights, weekends, and holidays—in sync with the ECHL calendar
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
Please provide your portfolio.
