We are looking for an experienced Digital Marketing Specialist to lead the planning, execution and optimization of our marketing efforts. The ideal candidate will have a passion for all things marketing, design, social media and will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.
Responsibilities
- Maneuver digital marketing campaigns through all areas of the project life cycle
- Clearly understand and implement digital marketing campaigns which fit client needs
- Plan and monitor the ongoing client’s presence on google, social media (Twitter, Facebook, Instagram, TikTok etc.)
- Plan and execute email campaigns for clients
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Manage SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with graphic designers
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) to provide to client
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Skills
- Experience with social media, Google Ads (SEM), Meta Paid Social, and email campaigns
- SEO/SEM
- Proven experience as Digital Marketing Manager or similar role
- Excellent understanding of digital marketing concepts and best practices
- Experience with email platforms, such as Mailchimp, Constant Contact, etc
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Extensive knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- Knowledge of JavaScript, SQL, and HTML is a plus
- Google Analytics certified preferred
- BS/BA in marketing or relevant field
Job Type: Full-time
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
