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ECHL League Office

Marketing Manager| KWINGS

Greenleaf Hospitality Group
Kalamazoo, MI
Marketing: Marketing

Who are the Kalamazoo Wings (K-Wings)?

  • Professional ECHL hockey club in the Western Conference, Central Division
  • Based in Kalamazoo, Michigan’s 5,113-seat Wings Events Center
  • Locally owned and operated by Greenleaf Hospitality Group

Who is Greenleaf Hospitality Group (GHG)?

  • Operates Wings Event Center, Radisson Plaza Hotel, and Wings West
  • Pioneer of unsurpassable hospitality in hockey entertainment, hotels, restaurants, and retail
  • Locally owned and operated Kalamazoo company that aims to give back to the Southwest Michigan community and beyond

Top Reasons to Work With GHG

What You’ll Be Doing

Plans and implements K-Wings marketing programs targeted towards existing and new markets by preforming the following duties individually and with a team.
  • Develop marketing and promotional plans for events including radio, television, print, outdoor, grassroots and online marketing efforts
  • Build and work on events with capacities ranging from 100 to 5,000 people
  • Develop and manage marketing operating budget
  • Assist with sponsorship fulfillment
  • Oversee and manage social media campaigns, content and community engagement
  • Execute promotional efforts on site at games
  • Maintain relationships with sales representatives and various media personnel
  • Produce creative and engaging promotional materials and sales support materials
  • Analysis of customer research, current market conditions and competitor information
  • Manage the productivity of the marketing plans and projects
  • Monitor, review and report on all marketing activity and results
  • Identify, interpret and capitalize on social media trends
  • Plan, manage, coordinate and execute all paid social media programs and initiatives
  • Creation and maintenance of the websites
  • Assist with sponsorship fulfillment
  • Photograph game day festivities and player action shots

 What You Need for this Position

  • Experience in sports marketing and hockey industry
  • Four-year degree in marketing, communications, public relations, or business administration preferred
  • Ability to communicate well, both written and orally
  • Ability to establish and maintain effective working relationships with advertisers, users, employees, and the general public
  • Experience buying & negotiating advertising and promotions
  • Strong attention to detail and organizational skills
  • Ability to work well under strict deadlines and in a high stress environment
  • Flexibility
  • Strong interpersonal communications skills
  • Ability to work irregular hours as dictated by schedule
  • Able to stand for long periods of time, up to 8 hours or more
  • Able to stoop and bend
  • Occasionally able to lift up to 40 pounds
  • Able to safely work with potentially dangerous chemicals and equipment
  • Able to comply with safety and health code standards
What's in it for You

  • 401k with contribution match 
  • Medical/Dental/Vision 
  • Health and Wellness reimbursement
  • 10% Discount on GHG outlets
  • Complimentary Meal Break
  • Discounted Hotel Rates
  • Annual bonus opportunity
  • Company cell phone reimbursement

Job Questions:

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