Position: Manager, Graphic Design
Location: Shrewsbury, NJ
SUMMARY:
The ECHL competes for attention in a crowded sports and entertainment marketplace - how we look matters. This role serves as the creative heartbeat of the league, setting the visual standard and ensuring that every external-facing asset reflects who we are and where we’re headed. This role is responsible for elevating and evolving the ECHL’s brand identity, creating modern, confident, and compelling visuals that capture attention and inspire pride among fans, partners, and stakeholders.
THE ROLE:
The ECHL is seeking a dynamic visual storyteller to lead the league’s creative direction and execution. The Manager, Graphic Design is responsible for the development of all external-facing graphics and imagery across social media, web, presentations, print, and event environments.
This individual will collaborate across departments to bring campaigns and initiatives to life, ensuring that every creative output aligns with the league’s goals, vision, and brand standards.
DUTIES AND RESPONSIBILITIE S
- Own the creative direction of the ECHL brand.
- Serve as the visual authority and brand steward for the league
- Ensure consistent, high-quality execution across all platforms and materials
- Translate brand attributes (modern, cool, professional, pride-driven) and the essence of our product (elite hockey, development league, immersive and fun entertainment, community-driven) into compelling visuals
- Design and execute all external-facing creative assets, including but not limited to:
- Social media graphics
- Partnership, sales and internal presentations (templates, renderings, mock-ups)
- Digital and print advertising
- Website and web graphics, including Digideck
- Special Event (All-Star, Summer Meetings, etc.) logos and signage
- League promotions
- Business cards, holiday cards, presentations, and branded materials
- Ensure creative work is visually compelling and strategically aligned
- Lead projects from concept to final execution
BRAND STEWARDSHIP
- Maintain and evolve the ECHL’s visual identity
- Develop and update comprehensive brand guidelines (color palette, typography, logos, style guide, etc.)
- Ensure consistency across all league communications and platforms
- Protect brand standards while thoughtfully evolving the league’s look and feel
COLLABORATION & LEADERSHIP
- Work closely with the Social Media & Communications Department to develop impactful digital content
- Work closely with Marketing & Events to execute campaigns, Special Events and initiatives
- Provide creative assets that elevate the league’s overall presentation
- Manage timelines and priorities to deliver high-quality work in fast-paced environments
- Communicate brand standards and creative direction to ECHL teams to ensure alignment
QUALIFICATIONS:
- Professional graphic design experience in sports (hockey experience preferred). Submission of your graphic and/or video portfolio is a requirement for submitting to this position.
- Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong understanding of color theory, typography, and data visualization
- Proven creative portfolio demonstrating brand ownership, aspirational visual storytelling, and high-quality execution across digital and print
- Strong understanding of how design drives marketing, sales, and brand growth
- Ability to work nights and weekends as needed for quick turnaround
- Deep knowledge of and passion for hockey
- ADDITIONAL SKILLS: These additional skills are not a requirement or qualification for this specific position, but would allow for additional role scope:
- Photography capture to aid in graphic creation
- Video storytelling skills, including shooting and editing
- Experience writing original stories for digital distribution
- Social Media fluency to react to trends and relevancy
VISION FOR SUCCESS:
- ECHL creative consistently impresses and elevates the league’s brand
- The league’s visual presentation strengthens and amplifies its story
- Urgent materials (sales presentations, social graphics, etc.) are delivered quickly without sacrificing quality
- Fans, partners, and stakeholders feel pride in the league’s visual identity
- A clear, recognizable ECHL brand presence exists across all platforms
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
