Job Title: Manager of Digital Media
Location: Bloomington, IL
Company Name: Bloomington Bison
Type: Full Time/Experienced
JOB SUMMARY
The Bloomington Bison’s Director of Digital Media will be the go-to person for organizing and overseeing the execution of all aspects of marketing for the Bloomington Bison brand. This person will run all social media channels, create paid advertisements, and be responsible for bringing the digital voice of the Bloomington Bison to life in fun and creative ways
ABOUT THE BISON
Heading into the organization’s inaugural ECHL season, the Bloomington Bison serve as the proud “AA” affiliate of the NHL’s New York Rangers and the AHL’s Hartford Wolfpack. The Bison play all home games at Grossinger Motors Arena in Bloomington, IL.
SPECIFIC DUTIES AND RESPONSIBILITIES
- Create and oversee day-to-day social copywriting and publishing on Bloomington Bison social media platforms
- Oversee the strategy, management, and maintenance of bloomingtonbisonhockey.com
- Work with Graphic Designer on graphical assets and templates for a variety of digital and print projects
- Create original content for social platforms, including the creation/editing of photos, videos, and graphics
- Provide game coverage for all home and road games
- Work with third-party companies on digital advertising and initiatives
- Create and implement overall content and marketing strategies for all departments
- Work with sponsorship to create proposals for digital and social activations
- Plan, create and execute sponsored digital content
- Oversee brand creative style and check that all assets created follow brand guidelines
- Monitor social platforms and engage in communication with fans
- Manage paid advertising campaigns on all social platforms
- Alignment with overall organizational and departmental revenue objectives and strategies
- Ability to seek out new, innovative ways to build and expand our brand
- Other duties as assigned
Training, Skills, and Experience:
- Bachelor’s Degree required
- Minimum 2 years of experience, sports preferred
- Experience with photo and video editing software is required (Adobe Creative Suite)
- Experience in digital/social media, content creation, and paid advertising
- Required to perform duties with limited supervision and will be required to make significant independent decisions
- Demonstrated experience working with social media platforms, their demographics, analytics, etc.
- Strong knowledge of social media platforms (Facebook, Instagram, Twitter, TikTok, YouTube)
- Ability to work in a fast-paced environment while juggling multiple tasks at once
- Excellent organizational and time management skills are required
- Strong written and verbal communication skills
- Must commit to working long and unusual hours, including evenings, weekends and holidays
We offer a competitive salary and benefits package while providing our employees with an environment in which they can thrive and be part of a winning team.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
