Rochester Americans

Rochester Americans

Director Marketing & Digital Media - Rochester Amerks & Knighthawks

Rochester Americans - Director
Rochester · NY
Marketing: Marketing
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The Director of Marketing & Digital Media will be responsible for overseeing the management and execution of the Rochester Americans, Rochester Knighthawks, and Blue Cross Arena marketing and digital media needs.  This incumbent will help develop marketing and digital strategies that aid in driving business growth and establishing a strong brand identity in the community. This position will work in lockstep with all departments of the organization to develop and execute marketing campaigns that support all facets of the business, ultimately acquiring fans and driving ticket sales, sponsorship, and ancillary revenue.  This role requires a strategic individual who can collaborate and lead across departments, as well as facilitate the use of data and technology to grow a robust and diverse fan database. This position will report into the VP of Business Operations.


Duties & Responsibilities

  • Direct and manage marketing and digital media team, by providing mentorship, guidance, and training to aid in the development of the marketing staff by providing information, educational opportunities, and experiential growth opportunities.
  • Provide leadership and overall marketing strategy to oversee, develop, and employ various marketing initiatives, campaigns, and branding efforts to achieve short and long-term goals for the Rochester Americans, Rochester Knighthawks and Blue Cross Arena.
  • Develop and oversee marketing and advertising plans for the regular season and post-season, team events, ticket and community campaigns, implementing traditional and non-traditional media including managing and overseeing budgets, media buying, negotiations and promotions.
  • Lead multi-channel marketing strategies (i.e., email, text, website, social, digital platforms, multi-media) to achieve business and ticket revenue goals and fulfill corporate partnership campaigns.
  • Assist with website development and functionality from a marketing perspective.
  • Oversee the marketing and digital media department including progress and performance to ensure assigned work is completed correctly, efficiently and on deadline and follow up on work results.
  • Lead cross-departmentally and direct grass-roots marketing efforts and events in collaboration with others in a manner that creates strategic measures to enhance the goals of all departments.
  • Partner with other departments to ensure consistent messaging, planning and communication.
  • Work in collaboration with corporate partnership department to integrate partner brands, support activations and coordinate digital sponsor elements as part of global marketing strategy.
  • Monitor web and mobile app platforms to ensure sponsorship requirements are applied properly.
  • Manage execution of AHL and NLL marketing initiatives at club level.
  • Oversee development of creative assets for all digital and media platforms.
  • Maintain an all-inclusive email marketing production and editorial calendar.
  • Optimize email campaigns, including key aspects such as offers, lists, messaging, and dynamic content; Generate creative and compelling subject lines to increase response rates.
  • Ensure digital updates and email campaign elements are approved and delivered in acceptable timeframes.
  • Assist with on-site and off-site community events.
  • Conduct on-going research of other professional sports leagues/teams’ ticket and marketing, partner promotions and general marketing activity.
  • Frequently check digital assets for errors; grammatical mistakes, broken links, and technical problems; perform detailed feature and functionality audits across all digital platforms.
  • Monitor performance and continuously seek and test new ways to drive effectiveness and improved marketing outcomes.
    • Communicate results and their importance to leadership
  • Maintain the upmost confidentiality.
  • Other duties as assigned by VP of Business Operations.


Minimum Qualifications for the Position:

  • Bachelor’s degree required with preferred areas of study including marketing, business, or sports management
  • 5+ years’ experience in marketing, corporate sponsorship, media, or advertising
  • Skilled in Microsoft Office suite
  • Proficient in Social Media platforms such as, Twitter, Facebook, Instagram, etc.
  • Working knowledge of Photoshop and HTML
  • Knowledge of media buying, negotiating, and documenting agreements
  • Proven ability to coach, lead and develop a team
  • Additional skills in graphic design, photography, copywriting, and sports industry are a plus
  • Ability to work non-traditional hours including evenings, weekends, and holidays as needed


Critical Competencies

  • Ability to thrive in highly visible, high-pressure environment
  • Strong attention to detail, grammar, and proofreading skills
  • Effective written and oral communication skills
  • Strong interpersonal skills with the ability to create and foster relationships
  • Must be dependable, willing to take initiative and adapt to a variety of situations
  • Possess strong time management, organizational and problem-solving skills
  • Passionate about customer service
  • Ability to work independently and in a group setting
  • Ability to handle multiple projects and tasks simultaneously
  • Have a critical eye and creative scope



  • $66,206 to $91,034. NOTE: Wages will be determined based on factors such as candidate experience, qualifications, skill set and internal equity.




Rochester Hockey, LLC is an Equal Opportunity Employer