Summary

The Digital Marketing Coordinator plays a key role in executing digital marketing initiatives that engage fans, support business objectives, and enhance the digital experience across all team platforms; Buffalo Sabres (NHL), Buffalo Bandits (NLL) and KeyBank Center. This position is responsible for creating and deploying email communications, coordinating digital updates across the organization's websites and mobile app, developing engaging digital fan activations, supporting internal and external marketing initiatives, and analyzing performance metrics to optimize future campaigns and drive continued growth.

Duties & Responsibilities

• Configure and publish website updates to meet brand-specific needs using content management systems
• Manage all elements of the email campaign process, including building templates and deploying messages for multiple brands
• Create, deploy, and fulfill unique and engaging fan sweepstakes, giveaways, fan votes, and eGaming activations
• Collaborate with other departments to assist with ticket product launches, event announcements, digital media guides, and other updates as needed
• Create and maintain both internal and fan facing contact and interest forms using management system
• Assist with and manage in-person and digital fan activations and events throughout the year
• Track KPI’s and create reports to monitor success and inform future campaigns
• Optimize email campaigns, including dynamic content, targeted audiences, and compelling subject lines
• Perform detailed brand, compliance and functionality audits across all digital platforms
• Monitor web and mobile app platforms to ensure sponsorship requirements are applied properly
• Preserve the integrity of all data, including email opt-in permissions
• Remain current with all digital, email and lifecycle marketing industry trends
• Contribute to marketing brainstorms and campaign ideation
• Maintain upmost confidentiality as applicable
• Other projects and duties as assigned

Minimum Qualifications for the Position:

• Bachelor’s degree from an accredited college/university required
• 1-2 years of relevant marketing or digital experience
• Working knowledge of Eloqua (or email marketing automation), Google Analytics 4 (GA4) and basic HTML is preferred
• Additional skills in graphic design, copywriting, and sports industry experience are a plus
• Ability to work non-traditional hours including weekends and holidays if needed

Critical Competencies

• Ability to thrive in highly visible, high-pressure environment
• Strong attention to detail, grammar and proofreading skills
• Effective written and oral communication skills
• Must be dependable, willing to take initiative and adapt to a variety of situations
• Possess strong time management, organizational and problem-solving skills
• Passionate about customer service
• Ability to work independently and in a group setting

• Medical Plans: Comprehensive and affordable medical plans; supplemental vision care, dental care, life insurance coverage, fully paid, short and long-term disability and life insurance coverage.
• Investments: 401(k) with employer matching; annual discretionary defined employer contributions
• Paid Time Off:  Paid Volunteer Days
• Sabres Experience: (up to 4) Comp tickets to Buffalo Sabres, Buffalo Bandits, Rochester Americans when available
• Wellness: Annual Health & Wellness fair, monthly wellness initiatives including but not limited to lunch & learns, fitness classes and challenges.
• Sabres Family: many annual social events for employees and their families to enjoy, including various holiday parties and activities. DEI committee with annual initiatives, ERG (Employee Resource Groups), Community Volunteer opportunities and more.

Hockey Western New York is an Equal Opportunity Employer

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.