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The Digital Marketing Specialist is responsible for coordinating all Anaheim Ducks online advertising to effectively maximize ticket sales revenue, data acquisition, fan engagement and lead generation. The Digital Marketing Specialist is also responsible for analyzing and reporting in addition to working with or alongside email and other digital marketing campaigns to maximize campaign performance.
Responsibilities
- Execute paid digital advertising campaigns including but not limited to paid social media, ctv, and google ads
- Maintain the paid media budget
- Provide support for revenue generating campaigns and branding/fan engagement promotions
- Work with vendors to develop and optimize online advertising campaigns (display, Spotify, ctv, SEM, Performance Max) for Ducks and Honda Center Premium Seating products
- Monitor creative placement and ROI to maximize the advertising investment
- Ensure that all sales and marketing messages are delivered in a timely manner
- Work with New Media department on the tracking and development of campaign landing pages and the trafficking of promotional/sales messages on the Ducks mobile app, websites, and other internal assets
- Work with Social Media Producer and Digital Content Producer to develop campaigns to support sales initiatives, merchandise, and other marketing efforts on social sites
- Track best practices from other teams and companies in digital marketing and advertising spaces
- Liaison with Ticketmaster to maximize the use and performance of TM’s marketing assets
- Assist the Director of Digital Marketing & Analytics with the team’s analytical efforts, including pointing out trends and outliers in the consistent reporting
- Assist with Ducks and Honda Center marketing initiatives as requested, including select Anaheim Ducks promotions at Honda Center and in the community
- Perform other projects as assigned
Qualifications
- Bachelor’s Degree in a related field
- Minimum of 2-3 years of experience in paid advertising, digital marketing or related field
- Experience in placing advertisements, paid social media, google ads and other platforms
- Experience in advertising reporting, ad creative, and ROI tracking
- Prior experience with lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, social media, and campaign reporting
- Understanding of display, SEM strategies and best practices
- Use Excel and other reporting tools to organize and visualize campaign planning/reporting
- Must possess strong organizational skills, be self-motivated and creative
- Knowledge of lead generation and nurturing, marketing automation, email marketing, basic html editing, landing page development, surveys, forms, SMS, social media, and reporting a plus
- Knowledge of Adobe Photoshop a plus
- Knowledge of hockey a plus
- Flexible schedule with the ability to work nights and weekends as required
- Able to communicate effectively, both orally and in writing
Knowledge, Skills and Experience
Education - Bachelor's Degree
Experience Required – 2+ Years
This position is on-site.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
