Sports Email Marketing Manager
Springfield, VA
Full-time

The St. James is the premier sports, wellness and active entertainment destination brand in the country, with a mission to maximize human potential by designing, developing and operating sports, wellness and entertainment destinations that engage, inspire and empower people to pursue their passions and be their best at play, at work and in life. Our 450,000-square-foot flagship complex in Springfield, VA, offers a unique combination of world-class sports venues, elite training spaces, recovery amenities, and athletic and wellness programs

Job Description
As the Sports Email Marketing Manager, you will be responsible for developing and executing email marketing strategies across 17 diverse sports categories. The primary focus will be to create engaging, high-converting sales and awareness emails that resonate with The St. James audience, while also driving brand awareness and customer loyalty. The individual work closely with cross-functional teams, including design, content, and sales, to ensure all email campaigns are aligned with company goals and meet the specific needs of each sports category.

Key Responsibilities

Campaign Strategy & Execution: Lead the development and execution of weekly email campaigns for 17 different sports categories, ensuring content is tailored to each sport’s audience and current trends.
Email Content Creation: Write, edit, and optimize compelling email copy that promotes product sales, seasonal promotions, and brand awareness. Collaborate with design teams to ensure visually appealing, on-brand email templates.
Segmentation & Targeting: Utilize customer data and segmentation tools to target relevant audiences with personalized and relevant messaging. Continuously analyze and refine segmentation strategies to improve engagement and conversions.
Sales & Performance Optimization: Monitor and analyze email performance metrics, including open rates, click-through rates, conversion rates, and revenue. Make data-driven adjustments to optimize campaigns for maximum ROI.
A/B Testing: Implement A/B testing for subject lines, email content, calls-to-action, and send times to continually improve email performance.
Automation & Workflows: Develop and manage automated email workflows for specific customer journeys, such as welcome sequences, post-purchase emails, and abandoned cart reminders.
Cross-Functional Collaboration: Work closely with the sales, content, design, and product teams to ensure alignment on campaign objectives and messaging.
Customer Insights: Stay informed on the latest trends in sports, email marketing, and consumer behavior to ensure campaigns remain relevant and engaging.
Compliance & Best Practices: Ensure all email campaigns comply with privacy laws (such as GDPR) and follow industry best practices for deliverability, accessibility, and ethical marketing.

Qualifications

3+ years of experience in email marketing, with a strong background in sports or retail marketing.
Proven success in developing and executing email campaigns that drive sales and engagement.
Strong writing and editing skills, with the ability to create clear, persuasive, and engaging email copy.
Proficient in email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, etc.).
Experience with email analytics tools and reporting (e.g., Google Analytics, Power BI, etc.).
Strong knowledge of segmentation, personalization, and automation strategies.
Detail-oriented with a focus on optimizing performance and achieving KPIs.
Ability to work independently and manage multiple campaigns in a fast-paced environment.
Passion for sports and understanding of different sports audiences is a plus.

Preferred Skills

Experience with A/B testing, multivariate testing, and email campaign optimization.
Knowledge of HTML/CSS for email template design (or experience working with a design team to implement email design).
Familiarity with eCommerce platforms (e.g., Shopify, Magento) and integrations with email marketing tools.

All employees are eligible for the following:

Competitive salary based on experience.
Health, dental, and vision benefits.
Retirement savings plan with company match.
Professional development opportunities.
Access to world-class facilities and resources at The St. James.

Our People & Culture:

At The St. James, we are in the business of human development. Our success in delivering exceptional guest experiences that engage, inspire, and delight depends on our ability to recruit, retain, and cultivate team members who embody the true spirit of hospitality. We seek individuals who are committed to personal and organizational excellence, who are proactive and action-oriented, and who thrive in a collaborative team environment. If you have a passion for service and a dedication to continuous growth, we want you to be part of our team.

Get to know us better:
www.thestjames.com
https://www.thestjames.com/stj-sports
www.thestjames.com/careers

Instagram:
@thestjames
@thestj_sports
@thestjamesperfomanceclub
@thestj_academy

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

The St. James is an equal opportunity employer committed to diversity and inclusion. We welcome qualified applicants from a variety of backgrounds inclusive of their race, color, religion, sexual orientation, gender, gender identity, expression or orientation, genetic information, national origin, age, disability, or status as a disabled or Vietnam-era veteran.

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