Summary:
The Senior Manager is versatile and skilled digital marketing professional. This role will play a crucial role in expanding the reach of WTA channels and leading strategic initiatives to enhance the visibility and engagement of WTA content across owned and partner platforms.
In this role, the Senior Manager will contribute to the global advancement of women's tennis by overseeing a diverse range of campaigns, collaborating with cross-functional teams and staying at the forefront of industry trends. The primary responsibility will be to harness key narratives within the sport and package them in a socially optimized manner. This role requires a positive attitude, proactive approach, and adaptability in a fast-paced, global-working environment. This position will report to the Director, Social Media.
Essential Job Duties & Responsibilties:
- Collaborate with the Director, Social Media to scale and execute multiple critical projects, campaigns, team scheduling and reports.
- Lead strategic initiatives related to vertical video content, with a specific focus on TikTok, Reels and YouTube Shorts.
- Liaise with our in-house creative studio to manage design briefs and creative audit projects.
- Manage campaigns in partnership with external agencies, including local creator collaborations and cross-promotional opportunities.
- Foster day-to-day collaboration with internal departments such as Creative, PR, Editorial, Partnerships and external partners for key initiatives.
- Generate and present compelling content ideas that highlight our athletes and tournaments.
- Optimize content plans across digital partner rights in coordination with the Partnerships department.
- Stay updated on trends and emerging platforms, working alongside our Analytics team to refine benchmarks and KPIs.
- Provide oversight for a full-time support role, part-time intern and a team of freelancers.
- Publish content across all social media platforms (Instagram, Facebook, X, YouTube and TikTok).
- Ensure the consistent tone of voice for WTA's social media platforms.
- Advocate for diversity and inclusion in sports, championing initiatives that promote equality and representation.
- Cultivate relationships with athletes, influencers and key stakeholders in the women's sports community.
- Undertake other duties as assigned.
Education and Experience:
- Bachelor’s degree in marketing, communications, digital media, social media, video production or related field of study required.
- Minimum of 5-7 years of experience in social media, either within an agency or in-house at a major consumer or sports brand required.
- Experience managing substantial accounts in the sports industry, preferably in live sports.
- Experience collaborating with teams across different time zones.
- A minimum of 2 years of experience formulating social strategies and a proven track record in developing social-first concepts required.
- A minimum of 2 years of experience in team management, demonstrating strong leadership skills and the ability to motivate and mentor team members required.
- Experience with international business travel and working with a globally dispersed workforce.
Required Skills and Competencies:
- A creative and confident social media expert with a passion for effective storytelling on social platforms. Proactive in experimenting with emerging trends and content formats.
- In-depth knowledge of tennis, especially women’s tennis, its personalities, tournament structure and a strong grasp of the women's sports landscape.
- Exceptional project management skills, with prior experience handling large-scale projects and campaigns involving multiple internal and external stakeholders, including commercial partnerships, media, creative agencies, brands, PR and .com/digital.
- Proven success in driving sustained audience growth and engagement, with a track record of building a TikTok presence for a notable consumer brand or sports property.
- In-depth knowledge of various social media platforms, analytics tools and emerging trends in digital media.
- Basic graphic and video editing skills, with experience in Adobe Creative Suite, specifically Photoshop, Rush and/or Premiere Pro, as well as live video clipping tools (e.g., WSC, Grabyo).
- Passion for promoting diversity and inclusion in sports.
- Clear understanding of and experience in paid media, including its use for audience growth and segmentation, adapted to various campaign objectives.
Travel Requirements:
- Domestic and international travel will be required.
- This position will entail nighttime and weekend work.
Supervisory Responsibilities:
- 1 Full-time direct report
- 1 Intern
Position Type/Work Schedule:
Full Time, 40 hours a week. Typical schedule will be Monday-Friday.
Work Environment/Physical Demands:
Work environment characteristics described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions
The noise level in the work environment is usually quiet to moderate. The passage of employees through the work area is average and normal.
Physical Demands
The employee is required to sit for long periods; use close/distant vision; hear using the telephone; bend at the waist and knee; communicate verbally and electronically with worldwide constituency; use hands and fingers to operate a computer and telephone keyboard. Must be able to lift 50 lbs.
The WTA is an Equal Opportunity Employer.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
WTA Ventures was founded as a joint venture partnership between the WTA Tour and private equity firm CVC Capital Partners, in March 2023. WTA Ventures manage the commercial aspects of women's tennis, in order to develop and grow the sport worldwide.
