This role is based in the UK., only candidates in the UK will be considered.
Summary:
The Manager, Commercial Analytics will play a key role in driving data-informed decision-making across the organization, with a focus on maximizing the value of sports media rights, sponsorship, and fan engagement.
Reporting into the VP of Strategy & Development, the Manager, Commercial Analytics is responsible for leading analytical projects, reporting on the business’ most critical performance indicators, and developing actionable insights that will be instrumental in shaping our long-term strategy. This role is highly collaborative and will work closely with other senior members of the team, such as the SVP of Media Rights, notably to support the development of the media rights commercialization strategy on a market-by-market basis. In addition, the role will help manage the relationship with monitoring agencies to ensure comprehensive and accurate data is being received and reported out to our stakeholders.
Essential Duties & Responsibilities:
- Strategic insights: Support internal stakeholders across the business to deliver informative, insightful and action-oriented findings related to commercial opportunities
- Commercial support: contribute to the creation of presentation materials and other assets designed to support the media rights sales and media commercialization process
- Performance Measurement: Support the strategy team in tracking and analysing key performance indicators that get reported to the board and key external stakeholders
- Market Research: Conduct competitor and market benchmarking to inform rights valuations, partnership decisions and fan strategies
- Trend analysis: Use broad range of data sources (consumer research, digital, social, TV audience) to proactively spot trends and identify root causes and propose solutions to changes in our business
- Agency management: Manage media monitoring agencies to deliver media measurement and evaluation reports
- Data Management: Work with internal and third-party data sources to ensure accuracy, consistency, and usability of critical data points across the organisation
Education and Experience:
- 3+ years of experience in a data or analytics role, ideally within sports, media, consulting, or entertainment sectors
- Demonstrated experience in applying analytics to solve commercial or strategic problems
- Experience working with sports-specific broadcast viewership data (e.g., Nielsen, BARB) is a strong plus, but not essential.
Required Skills and Competencies:
- Proficiency in data analysis, forecasting, and modelling techniques using tools such as Excel, SQL, Python or similar
- Ability to turn data into rich insight, preferably with experience of using visualization tools like Tableau, PowerBi or similar
- Proactive, solution-oriented mindset with attention to detail coupled with the skill to lay out the “so what” of each analysis
- Excellent written and verbal communication skills, with the ability to present complex ideas clearly and concisely to technical and non-technical stakeholders
- Passion for understanding and monitoring the sports media ecosystem, rights valuation, distribution trends and consumer behavior
- Strong interpersonal skills and the ability to influence others through data-led storytelling
- Proven success in a fast-paced, collaborative, team-oriented environment
- Uphold WTA Core Values: Be Progressive, Collaborative, Passionate, and show Integrity. These core values set the tone in everything we do, help us succeed on and off the court, make a difference in the community and create a premier, compelling global sport entertainment experience. It is important that the person in the position commits themselves to these core values so that we can constantly move forward in the same direction – Together.
Travel Requirements:
Limited domestic/international travel
Supervisory Responsibilities:
None
Position Type/Work Schedule:
Full Time, 40 hours a week. Typical schedule will be Monday-Friday. Must be available for occasional evenings/weekends.
Work Environment/Physical Demands:
Work environment characteristics described here are representative of those that must be met by the employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Working Conditions
The noise level in the work environment is usually quiet to moderate. The passage of employees through the work area is average and normal.
Physical Demands
The employee is required to sit for long periods; use close/distant vision; hear using the telephone; bend at the waist and knee; communicate verbally and electronically with worldwide constituency; use hands and fingers to operate a computer and telephone keyboard. Must be able to lift 50 lbs.
The WTA is an Equal Opportunity Employer.
WTA Ventures is the commercial arm of the WTA, created in March 2023 as part of the WTA’s strategic partnership with CVC Capital Partners. It aims to build upon the strong legacy of the WTA by further elevating the profile of women’s tennis and accelerating commercial growth for the benefit of fans, players, tournaments, and all stakeholders in the sport.
