Position: Chief Marketing Officer

Classification: Exempt

Reports to: CEO

JOB DESCRIPTION

Summary/Objective

The Chief Marketing Officer (CMO) will be responsible for leading and scaling all marketing efforts and initiatives. The CMO manages the Communications and Multimedia departments and oversees the development and execution of the company’s marketing strategy. The CMO will serve as a key member of the senior leadership team and report to the CEO.

Essential Functions

· Work closely with the CEO, communications and multimedia teams to guide and unify the creative direction of the USPTA

· Provide marketing direction and oversight for the execution of long and short-term marketing strategies that advance organizational objectives

· Oversee the marketing operations of the company, including content creation, social media, public relations, events, partnerships, and influencer marketing

· Manage and optimize the marketing budget and resources allocation of the company

· Lead and oversee the Marketing and Multimedia efforts at annual USPTA World Conference

· Work with our endorsees/partners to communicate benefits and product promotion

· Manage communications and multimedia department staff and oversee all department projects

· Update and maintain all USPTA websites

· Serve as a member of the senior staff

· Serve as a liaison for the national staff on several association committees

Required Competencies

· Communication expert

· Strong leadership skills

· Performance management

· Strong interpersonal skills

· Strong editing skills

· Keen attention to detail

· Flexibility

· Teamwork capacity

· Strong organizational skills

· Multi-tasking skills

· Time management

· Critical thinking skills

· Project management

· Strategic thinking

Required Education and Experience

· Bachelor’s degree in communications, public relations or related field

· 10+ years of experience working in a senior management capacity in the communications field

· Advanced computer knowledge including Microsoft Office and Adobe Creative Suite

· Experience creating and maintaining websites

· Highly skilled in all forms of social media

· Knowledge/experience using AP style guides

Preferred Experience

· Experience with iMIS association management software

· Advanced Degree in communications, public relations or related field

· Tennis or other racquet sports experience/knowledge

Supervisory Responsibility

The CMO manages the Director of Marketing and Communications and the Multimedia Manager and is responsible for the performance management of these employees.

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, printers, phones, photocopiers, and filing cabinets.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

This is a largely sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary. Individuals may need to sit or stand as needed. This position may require walking primarily on a level surface for periods of time as well as reaching above shoulder heights or below the waist or lifting as required to file documents or store materials throughout the workday. Proper lifting techniques are required. This position may occasionally lift up to 25 pounds for files and computer printouts.

Position Type and Expected Hours of Work

This is a full-time position. Days and typical hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. Some night and weekend availability may be required.

Travel

There is one week of travel required for this position to attend our annual World Conference. There may be a few other times throughout the year where the CMO is required to travel for other duties.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

The USPTA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. The USPTA complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, and recall, leaves of absence, compensation and training.

The USPTA expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of USPTA employees to perform their expected job duties is absolutely not tolerated.

Racquet Sports Professionals Association (RSPA)