The ideal candidate has a background in digital marketing, with strong communication and analytics skills as well as experience with digital advertising, mobile optimized website and application, and social media marketing. The Digital Marketing Manager will coordinate all digital activities for the BNP Paribas Open tournament as well as the Indian Wells Tennis Garden. This position will play a vital role to drive exposure for the brand and to enhance its digital activities.

Responsibilities

Responsible for the content creation, maintenance, promotion, of all digital assets which includes website, mobile website and application, social media marketing and email/database marketing
Develop deep understanding of the digital platform (Content Management System, Tickets Systems, Email Marketing Tool, Social Media Channels, Advertising Systems, etc)
Produce and manage content for the official websites and social channels
Develop online promotions, custom content and updates, and other marketing programs to drive viewership and maximize relationship with viewers across all digital touch points
Produce and analyze reports for digital campaigns; Track conversion rates and manage improvements to digital channels
Conceptualize and develop display advertising, emails and other digital assets with in-house resources and outside agencies
Oversee the social media strategy for the company and create content
Coordinate monthly or quarterly meetings to review reporting and analysis of digital assets
Interface with event sponsors on digital reports and online activation and promotions
Meet all timelines and deadlines
Review new technologies and keep the company at the forefront of developments in digital marketing
Work with agency partners and assure the stability of the overall digital platform
Assure all digital channels are optimized for SEO
Work with agency partners for PPC, SEM, AdWords, etc campaigns
Work with sponsors for potential digital campaigns activations, ad banners placement, etc
Report directly to Assistant Tournament Director
Events Duties: Monitoring all digital and social assets and insuring all is up to date, timely and all events related content (sponsor, tickets, special events, players) is being pushed out. Managing daily eblasts. Digital assets include but not limited to BNPPO website, IWTG website, BNPPO mobile website, mobile app and social media platforms.
Post Event Duties: Manage and coordinate all relevant wrap-up reports for sponsors and tournament.

Requirements

2-3 years of experience working in Digital Media / Marketing and managing online content
BA or BS in Communications, Marketing, or related field
Experience with Content Management Systems
Experience with email marketing and understanding of CRM activities
Marketing analytic experience required?
Knowledge of the ATP & WTA professional tennis tour helpful
SEO, SEM, PPC and Social Media knowledge
Strong communication skills, verbal and written
Flexible, able to multi-task and keep organized
Able to work long hours during tournament and events
Positive upbeat attitude
Close attention to detail
Experience working with 3rd Party agencies/partners
Must be able to work independently and as a member of a larger team

Indian Wells - BNP Paribas Open