Qualifications

• Bachelor’s degree required; advanced degree preferred

• 12+ years of progressive experience in studio sales, production services sales, media operations business development, venue commercialization or related commercial leadership roles

• Proven success generating revenue through production facilities, broadcast operations, studio rentals, production services or media infrastructure

• Demonstrated ability to build and manage sales pipelines while originating and closing complex commercial agreements

• Experience selling to broadcasters, streaming platforms, sports leagues, production companies, agencies, content owners or enterprise media clients

• Strong understanding of studio operations, broadcast production workflows and production economics

• Experience developing pricing strategies, utilization models and commercial service offerings

• Strong financial and commercial acumen, including deal structuring, forecasting and contract negotiation

• Exceptional communication, presentation and relationship management skills

• Demonstrated ability to influence executive stakeholders and build partnerships across diverse organizations

• Existing network across media, broadcast, production, entertainment or sports industries preferred

• Experience commercializing technology, production services or operational capabilities preferred

• Experience within sports, media, entertainment or large-scale live event environments preferred

Responsibilities

• Own the commercial utilization strategy for PGA TOUR Studios, maximizing occupancy and revenue generation across studio facilities, production resources and technical infrastructure

• Develop and execute proactive sales strategies targeting broadcasters, streaming platforms, sports leagues, production companies, agencies and content creators

• Build, maintain and manage a robust pipeline of third-party productions, studio rentals and production-service engagements

• Identify available production capacity and convert unused inventory into revenue-generating opportunities

• Establish PGA TOUR Studios as a premier destination for live and non-live content production through targeted outreach and relationship development

• Package and sell studio space, production facilities, control rooms, production technology, technical operations support and post-production services

• Develop commercial offerings, pricing structures and service models that improve facility utilization and profitability

• Achieve established revenue, utilization and client acquisition objectives

• Lead end-to-end commercial opportunity development, including prospecting, proposal creation, negotiation and contract execution

• Structure and negotiate commercial agreements aligned with enterprise priorities and operational capabilities

• Develop and maintain relationships with key decision-makers across media, entertainment, sports and production industries

• Serve as the primary commercial contact for external clients utilizing TOUR Studios facilities and production services

• Collaborate with Media Business Development, Corporate Partnerships and other commercial teams to ensure coordinated market engagement

• Build repeatable commercial offerings that can be scaled across multiple clients and production opportunities

• Identify and pursue opportunities to commercialize TOUR production technologies, scoring systems and operational capabilities

• Evaluate new markets and applications for TOUR production infrastructure and technical capabilities

• Develop commercial models that extend the value of TOUR assets beyond traditional golf programming

• Assist in bringing new business opportunities to market that leverage existing production and technology investments

• Partner closely with Production Operations, Engineering, Technology and Studio leadership to align commercial commitments with operational capacity

• Coordinate with Legal and Finance teams to structure agreements, finalize contracts and support revenue forecasting

• Ensure all opportunities comply with existing rights agreements, contractual obligations and enterprise commercial strategies

• Track pipeline performance, conversion rates, utilization metrics and revenue generation to inform business decisions

• Provide market intelligence, customer feedback and industry insights to support future growth opportunities