The Email Marketing Specialist oversees the development and deployment of consumer email marketing campaigns. This position will be responsible for the hands-on creation of consumer marketing campaigns in our cross-channel marketing platform, including building accessible, mobile-friendly email templates; contributing to email design ideation and decision-making; and evaluating, testing, and scheduling email delivery.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Configure, build, test, and troubleshoot emails in the marketing email platform.
Manage the layout and execution of all assets required to produce consumer emails.
Test and QA final coded email assets before deployment.
Troubleshoot and resolve any email delivery disruptions.
Help define logic and program simple and complex, static and automated, static or dynamic templates and workflows within the ESP.
Remain current on Digital Media and email marketing industry trends to help influence future investments and optimizations.
Stay up-to-date on the latest platform updates and trends to improve the email workflow and performance.
INCLUSION:
Contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.
SHARED VALUES:
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities you are experiencing.
SUPERVISION:
No supervisory responsibilities.
FINANCIAL RESPONSIBILITY:
No financial responsibility.
EDUCATION AND EXPERIENCE:
Bachelor’s Degree ((B.A.) in Marketing, Advertising, Computer Science, Design, or related field, or equivalent industry experience or an equivalent combination of education, training, and experience.
2 years of experience in consumer email marketing
Experience with Iterable or comparable ESP or marketing automation platform
Experience developing automated and personalized marketing emails, and triggered workflows for campaigns across devices and browsers, including mobile
Experience with HTML and CSS as it pertains to responsive email coding and best practices. Experience with JavaScript, Handlebars, and jQuery preferred.
Experience with A/B testing, audience segmentation, and targeting.
Experience with industry standards for building email templates, including accessibility, performance optimization, and email client compatibility, taking into account usability and user experience.
Knowledge of the game of golf is a plus.
SKILLS, KNOWLEDGE AND ABILITIES:
Must have knowledge of email best practices relating to code, design and deliverability. Knowledge of HTML and CSS as it pertains to responsive email coding and best practices and familiarity with graphic design tools is a plus. Must have an extremely high attention to detail, and a passion for crafting engaging experiences through the email channel. Must have Strong communication and problem-solving skills. Must have excellent project and time management skills. Working knowledge of Gmail, Google Drive, Google Sheets, and Google Docs. knowledge of Microsoft Office Suite. Basic fluency in artificial intelligence (AI) tools and concepts. This includes using AI to enhance business operations and drive innovation, enabling us to better serve our Members and stakeholders
Ability to travel up to 10%
This position is not eligible for immigration sponsorship.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.
