Responsible for directing the public relations for PGA of America major spectator championships along with select PGA member championships, events and initiatives. This position will be on-site at most PGA of America championships. In addition, this position will develop and oversee publications and media guides while maximizing the potential of new technology and historical data. This position also plans, oversees and executes player interviews for major spectator events, site announcements, media day planning and is responsible for oversight of all media materials, executive speaking points, along with media center management and function.
The PGA of America championships consist of 20-plus events including the KitchenAid Senior PGA Championship, KPMG Women's PGA Championship, PGA Championship and the Ryder Cup along with many PGA Member and select junior events.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Oversee the media relations and public relations plans and execution for major spectator championships along with PGA member championships, related initiatives and programs which include developing and executing all media and PR needs and oversight of all related communications. This includes future site announcements, media days, Ryder Cup Captain and team announcements and staging.
Responsible for developing and nurturing media relationships and fulfilling media requests from national, international, regional and local media (often at the grass roots level).
Write, edit and direct distribution of news releases in a timely manner at PGA Member championships and all major spectator championship media events. This would include preview stories, daily results and wrap-up release on Championship. Work with public relations firms to develop media alerts and media materials for each event along with speaking points for PGA officials, interview prep sheets for spokespersons and updated message points for all events.
Oversight of on-site PGA media centers including design, function, execution and planning of media services as it relates to all Championships.
Realize the potential of technology and historical data by exploring and expanding agreement with a reputed data firm such as Elias Sports Bureau to validate and confirm the data history of the PGA’s spectator championships, including the Ryder Cup.
Manage, edit and update the PGA Media Guide and the platform on which it is presented, PGAMediaCenter.com. Work to continuously evolve the technology, processes and procedures used to create the various media guides annually. Work with the Technology Group to implement changes and updates as it pertains to technology for PGA of America Media Guides and record keeping/upkeep.
Manage relationships with local PR Firms for all spectator championships which includes reviewing releases, strategies, messaging and interviews for on-site execution in advance of Championship(s). Work closely with the Championship Director of each event, as well as any relevant local agency and staff. Oversee and coordinate efforts with these groups as it pertains to the publicity of PGA Club Professionals playing in the PGA Championship, KitchenAid Senior PGA Championship or the KPMG Women’s PGA Championship.
Develop impactful communications policies and press releases pertaining to new or existing PGA championship partners. Maximize interview opportunities for key PGA and partner stakeholders and conceive and execute public relations activations associated with these advancing partnerships.
Provide or coordinate in depth and creative media summaries following all member championships and special events that include impressions and value of overall media coverage.
Work closely with PGA.com staff to ensure micro-sites for the championships or events are updated in a timely manner with all necessary information. Provide content and oversight as it relates to all championship events and collaborate closely on any/all championship related announcement strategies.
Edit stories and relevant content for PGA Championship and Ryder Cup spectator championship programs including bios, letters, and all data. Oversee production of Player Guides and all data for the KitchenAid Senior PGA Championship, PGA Professional Championship and PGA Championship.
Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team. Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.
This is a supervisory position responsible for the performance management and hiring of employees within the department.
Assists with preparation of program budget and provides oversight for the budget in relevant areas. To this end, responsibilities include all purchase orders and submitting of relevant financial documents in a timely manner through Workday.
EDUCATION AND EXPERIENCE:
Bachelor’s degree: (B.A.) in Communications, Journalism, Public Relations or related major. Master’s degree (M.A.) preferred.
Seven years’ media relations, public relations or communications experience.
Four years’ team management experience.
Golf knowledge and sports/entertainment industry experience is recommended and preferred.
Exceptional writing and verbal communications skills, as well as a willingness to speak in public/group settings, is emphasized.
SKILLS, KNOWLEDGE AND ABILITIES:
Must have knowledge in the game and/or industry of golf. Must have the ability and skills associated with an on-site reporter for the PGA, to provide coverage of golf Championships. Media relationships and media relations skills are needed and important. Must have excellent writing skills that include the ability to write news releases, speaking points; message points, web content and other written documents as needed. Must have the ability to work within strict timelines and deadlines. Must have experience and knowledge of GoogleWorkspace, PowerPoint and Excel programs.
Ability to travel up to 20% to Championships and other events as needed.
This position is not eligible for immigration sponsorship.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.
PGA does not discriminate on the basis of race, color, creed, religion, gender, age, disability, sexual orientation, national origin, citizenship, veteran status, gender identity or expression, marital or familial status, genetic information or any other characteristic protected by federal, state or local law. In addition, to ensure full equality of opportunity in all operations and activities of the organization, every staff member employed by the PGA shall be selected under fair employment procedures that provide equal employment opportunities to all people. DFWP.
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